Consumers are highly aware of the significant need that exists across a wide range of causes, but inflation is forcing nearly half of consumers to donate less to nonprofits and charitable organizations. With time also being a precious commodity that consumers have limited reserves of, nonprofits have to promote a wider range of avenues for receiving support.
As consumers tighten where and how they can spend, they will look to make the most of every dollar they spend with expectations that the money they spend on various brands will push forward a wide range of ethical commitments.
Read on to discover more about the attitudes toward nonprofits consumer market, read our Evolving Role of Activism – US – 2022, or take a look at our other All Industries research reports.
Brands include: Ridwell, Patagonia, DeStore, Beyond Plastic, Liquid Death, Round Up and Donate, Walmart, Bumble, Venmo, BoldKing, Everlane.
This report, written by Carol Wong-Li, a leading analyst in the Lifestyles and Leisure sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The relationship between brands and nonprofits continues to strengthen as consumers seek out brands with ethical missions. Consumers are aware of the significant need that exists, but inflation and economic uncertainty is leaving them with a smaller pool of funds to donate. While brands often are forced to prove their purpose and values, nonprofits are laser-focused on a specific mission and cause. As brands and nonprofits develop a more interconnected relationship, they can learn from one another’s strengths with a focus on building community and awareness for overwhelmed consumers.
Carol Wong-Li
Director, Consumers and Cultures
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