Focusing on the US generative AI (genAI) market, this report is a deep dive into consumer understanding, application, and expectations when it comes to genAI technology. Below, we’ve summarized the key topics covered and offer hand-selected findings from the full report.
Key Topics Covered
- Knowledge and experience with generative AI (genAI).
- GenAI functions of interest and how consumers see themselves using the technology.
- Anticipated areas of genAI applications.
- Consumer attitudes toward genAI.
US GenAI Market Overview
Though widely familiar to consumers, there are real concerns among most about generative AI. Over half of Americans see humans losing power to machines, and a similar number anticipate the spread of misinformation. The result is that two-thirds want to see genAI regulated by governments. Despite this, the genAI market is powering forward and set to grow at a CAGR of 73% to 2027, with the current focus of genAI companies to sell to enterprise clients.
GenAI Consumer Attitudes and Insights
- Expected use of genAI: With applications around improving graphics, design, and character interaction, video gaming leads the way for consumers’ expected use of genAI. This is unsurprising, given that gaming has long been a leading vertical for new tech.
- Gender differences in usage: Driven by those under 55, men are more likely to use genAI, and are far more likely to pay for it. Despite this, women expect application across a greater variety of areas, such as health/wellness and shopping/commerce.
- Personal use of AI: Consumers find it harder to see how they will personally use genAI, when compared to how they expect others to use the technology. 1/6 of consumers don’t see themselves using genAI personally at all. Consumers may not yet realize that they don’t need to take personal action: genAI will be integrated into their lives as it becomes a part of future technology.
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Expert Analysis
Leading technology analyst Jenni Nelson delivers expert industry insights with this in-depth report.
Most consumers feel nervous about generative AI and its future implications. Market investment is soaring, with a greater focus on enterprise applications.
Jenni Nelson
Consumer Insights Analyst, Tech, Media & Entertainment
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- Key issues covered in this report
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Executive Summary
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Consumer Insights
- Consumer fast facts
- Consumer fast facts (continued)
- Familiarity with genAI
- Graph 1: familiarity and experience with generative AI, by age, 2023
- Graph 2: generative AI is a fad (% any agree), overall by those who have used genAI, 2023
- Graph 3: I have used generative AI tools…, by age and gender, 2023
- Expectations for generative AI
- Graph 4: expectations for generative AI, 2023
- Graph 5: expectations for generative AI, by gender, 2023
- Graph 6: generative AI for companionship will decrease loneliness (% any agree), by gender, 2023
- Graph 7: expectations for generative AI (select), by age, 2023
- Graph 8: expectations for generative AI, overall by those who have used generative AI tools and have adopted them in work and daily life, 2023
- Interest in functions of genAI
- Graph 9: functional interests of generative AI, 2023
- Graph 10: functional interests of generative AI, by gender, 2023
- Graph 11: functional interests of generative AI, by age, 2023
- Graph 12: functional interests of generative AI, overall by those who have used generative AI tools, 2023
- Personal use
- Graph 13: anticipated personal use of generative AI, 2023
- Graph 14: anticipated personal use of generative AI, by gender, 2023
- Graph 15: anticipated personal use of generative AI, by age, 2023
- Graph 16: anticipated personal use of generative AI, by race and Hispanic origin, 2023
- Graph 17: anticipated personal use of generative AI, overall by those who have used generative AI tools, 2023
- Bright side versus dark side of genAI
- Graph 18: generative AI impact on jobs, by age, 2023
- Graph 19: “I could see myself losing my job due to the use of generative AI in the workplace” (% any agree), by age, 2023
- Graph 20: ease of genAI content identification, by age, 2023
- Graph 21: content creation preferences, by age, 2023
- Graph 22: creating new content from dead artists’ previous work through generative AI is great for fans (% any agree), by gender, 2023
- Graph 23: concerns over intellectual property rights are overblown (% any agree), by age, 2023
- Graph 24: generative AI preferences for shopping/commerce, by age, 2023
- Graph 25: generative AI impact on mental capabilities, by parental status, 2023
- Graph 26: students using generative AI in their school work are cheating (% any agree), by age and gender, 2023
- Consumer attitudes
- Graph 27: the government should regulate the use of generative AI (% any agree), by age, 2023
- Graph 28: “I am concerned that generative AI will lead to machines having more power than humans” (% any agree), by age, 2023
- Graph 29: “I think generative AI will spread misinformation” (% any agree), by age, 2023
- Graph 30: generative AI will decrease online safety (% any agree), moms vs dads, 2023
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Competitive Strategies
- Marketing and advertising
- Graph 31: Microsoft 2022-23 paid media spend for top 10 brands by 2023 share
- Opportunities
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The Market
- Market context
- Market factors
- Graph 32: unemployment and underemployment, 2022-23
- Graph 33: Consumer Price Index change from previous period, 2022-2023
- Market size and forecast
- Key players
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Appendix
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