The 2024 US Auto Maintenance report shows a robust DIY market led by younger consumers, alongside essential professional services. Vehicle ownership is consolidating, with more households owning a single vehicle due to remote work and financial pressures. Rebounding consumer sentiment may boost reliance on professional services.Â
The DIY auto maintenance and professional servicing market is evolving as consumers engage in vehicle upkeep, driven by a strong participation and interest in DIY projects, particularly among younger individuals. This demographic, especially younger men, displays a strong enthusiasm for learning and performing automotive tasks, presenting brands with opportunities to cater to this eager segment as they make up a larger share of active vehicle owners. Additionally, there’s significant potential to expand market share among women and multicultural consumers, who show interest in acquiring knowledge of DIY repairs. While DIY participation suggests elements of self-reliance and cost-saving measures among consumers, professional services remain indispensable, highlighting a balance between cost-saving projects and expert intervention.
The future of technology plays a pivotal role in this landscape, with resources like instructional videos and social media tutorials enhancing consumer empowerment and knowledge. This is only furthered by the 58% of vehicle owners that believe new technology will make it easier for them to learn how to do their own repairs. When it comes to professional servicing, factors such as service quality, cost, location, and customer service are crucial, with dealership centers and independent repair shops leading in consumer preference.
Readers of this report are likely to be interested in US Tires Market Report 2024. Or, you can browse all of our Automotive Market Research today on the store. Â
“The DIY auto maintenance market remains strong, driven by younger consumers’ enthusiasm. However, professional services remain essential.”
Gabe joined Mintel as an Automotive Analyst in 2021. Before joining Mintel, Gabe had the opportunity to work with various clients operating in the oil, insurance and automotive sectors. He is a naturally curious individual who is passionate about uncovering the “why” and leveraging it to guide effective business decisions.
Gabe Sanchez
Automotive Analyst
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