The DIY auto maintenance and professional servicing market is evolving as consumers engage in vehicle upkeep, driven by a strong participation and interest in DIY projects, particularly among younger individuals. This demographic, especially younger men, displays a strong enthusiasm for learning and performing automotive tasks, presenting brands with opportunities to cater to this eager segment as they make up a larger share of active vehicle owners. Additionally, there’s significant potential to expand market share among women and multicultural consumers, who show interest in acquiring knowledge of DIY repairs. While DIY participation suggests elements of self-reliance and cost saving measures among consumers, professional services remain indispensable, highlighting a balance between cost-saving projects and expert intervention.
Technology plays a pivotal role in this landscape, with resources like instructional videos and social media tutorials enhancing consumer empowerment and knowledge. This is only furthered by the 58% of vehicle owners that believe new technology will make it easier for them to learn how to do their own repairs. When it comes to professional servicing, factors such as service quality, cost, location, and customer service are crucial, with dealership centers and independent repair shops leading in consumer preference.
The DIY auto maintenance market remains strong, driven by younger consumers’ enthusiasm. However, professional services remain essential.
Gabe Sanchez, Automotive Analyst
This Report examines the US market for DIY automotive maintenance and professional servicing.
Mintel defines the do-it-yourself automotive maintenance market as any work on parts or the purchase and installation of replacement or upgrade components that are completed under the vehicle owner’s own volition.
This will include doing both simple tasks such as replacing wiper blades and battery to more complex projects such as replacing a car stereo, working on brake pads, brake rotors, transmissions, or rebuilding an engine.
DIY maintenance includes the following vehicle types: all cars, station wagons, sedans, pickup trucks, vans, minivans, and SUVs.
The consumer research for this Report was fielded in August 2024. The Report was written in October 2024.
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