“Sponsorships have consistently played a key role in the business of auto racing. Boosted by strong response to Netflix’s Formula 1: Drive to Survive docuseries, auto racing has attracted attention from a new wave of racing fans, giving companies and brands new opportunities to engage with an emerging fan base. Through unique race experiences, EV racing, racing simulators and auto racing video games, tech-based sponsor activations and auto-product showcases can lead the next generation of diverse racing interests.”
– John Lisec, Sports & Leisure Analyst
This Report looks at the following areas
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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“Golf’s popularity had been in decline in the US for the first two decades of the millennium – then came the pandemic and participation spiked. Golf continues to...
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The sports audience, particularly those aged 18-54, shows a strong interest in both men's and women's sports, presenting brands with a chance to foster inclusive connections. Younger fans,...
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The esports industry in the US is currently being shaped by many factors including economic changes, evolving market trends, and technological advancements. Despite financial challenges, such as reduced...
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In-person sports events are a widely relevant industry. 59% of consumers have attended a sporting event in the past 12 months, and another 9% went a year or...
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The substantial $65 billion sporting goods market operates a highly competitive retail landscape. Other types of stores not specializing in sporting goods have stronger appeal than specialty stores....
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