2024
9
US Baby Food and Drink Market Report 2024
2024-04-19T23:03:11+01:00
REP907D0F6C_95C6_4259_A93F_36C3C4C3A68D
3695
172508
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Report
en_GB
Babies and toddlers have specific nutrition needs, and feeding them can be stressful. Help parents navigate, and be an invaluable resource as babies grow into kids. Michele Scott, Associate…

US Baby Food and Drink Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

Stay ahead of the curve in the baby food market with Mintel’s US Baby Food and Drink Market Report. Inside the full report, you’ll be provided with consumer-led market intelligence that outlines the trends and behaviors affecting your industry, alongside baby food market statistics and data-driven recommendations that help you to benchmark and align your strategy with other industry professionals. Read on to discover key insights from the full report.

Key Issues Covered in this Report:

  • Food and drink consumed by children under 3.
  • Frequency of foods consumed by children under 3.
  • Important attributes of food and drinks given to babies/toddlers.
  • Sources of information about baby/toddler nutrition.
  • Toddler and baby feeding behaviors.
  • Attitudes toward baby/toddler food and drink.

US Baby Food Market – Current Landscape

The US baby and toddler food and drink market has maintained a modest upward trajectory, boosted by the necessity of the market, but stunted by lower birth rates and changing product categorization.

  • US baby food market share: Private label brands were among the biggest increase in market share for 2024, increasing by 0.5%.

US Baby Food and Drink – Consumer Trends

Brands have a big opportunity to become the go-to brand for babies and toddlers, as the smallest members of the family are often the most routine-driven, and their parents tend to be brand loyal. Over three-quarters of US consumers agree brands have a role to play in educating parents about nutrition, making knowledge a clear point of entry for brands. Tying nutritional claims to health outcomes and developmental stages can help parents understand what products fit the needs of their babies.

Parents across demographics are under pressure, though their individual pain points depend on the specific structure of their lives. Marital status matters, as does geographic location and work-from-home (WFH) status. That said, baby/toddler food and drink that delivers nutrition from vegetables, fruits and protein sources are particularly sought after.

Luckily for brands, parents are practical: they understand good products may cost more, and are willing to pay (within reason). The burden, then, is proving claims and boosting products with an edge of ease and convenience.

Purchase the full report for a complete overview of the US baby food and drink market, including consumer insights, competitive strategies and a breakdown of the market.

Expert Analysis from an Industry Specialist

This report, written by Michele Scott, a leading Food and Drink analyst, delivers in-depth commentary and analysis to highlight current trends in the  US baby food and drink market and add expert context to the numbers.

Babies and toddlers have specific nutrition needs, and feeding them can be stressful. Help parents navigate, and be an invaluable resource as babies grow into kids.

Michele Scott, Associate Director of Mintel US Food and DrinkMichele Scott
Associate Director, US Research – Food and Drink

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • Food and drink consumed by children under 3
    • Graph 1: food and drink consumed by children under 3, 2023
    • Graph 2: food and drink consumed by children under 3, by region, 2023
    • Graph 3: food and drink consumed by children under 3, by financial situation, 2023
    • Graph 4: food and drink consumed by children under 3, employment situation, 2023
    • Graph 5: food and drink consumed by children under 3, marital status, 2023
    • Frequency of foods consumed by children under 3
    • Graph 6: frequency of food and drink consumed by children under 3, 2023
    • Important attributes of drinks given to babies/toddlers
    • Graph 7: important attributes in drinks given to babies/toddlers, 2023
    • Graph 8: important attributes in drinks given to babies/toddlers, by region, 2023
    • Important attributes of food given to babies/toddlers
    • Graph 9: important attributes in food given to babies/toddlers, 2023
    • Graph 10: important attributes in food given to babies/toddlers, by employment situation, 2023
    • Sources of information about baby/toddler nutrition
    • Graph 11: resources used for feeding children, 2023
    • Graph 12: resources used for feeding children, by marital status, 2023
    • Graph 13: resources used for feeding children, by region, 2023
    • Toddler and baby feeding behaviors
    • Graph 14: toddler and baby feeding behaviors, US
    • Graph 15: toddler and baby feeding behaviors by region, 2023
    • Graph 16: toddler and baby feeding behaviors, by marital status, 2023
    • Attitudes toward baby/toddler food and drink
    • Graph 17: attitudes about feeding babies/toddlers, 2023
    • Graph 18: attitudes about feeding babies/toddlers, by region, 2023
    • Graph 19: attitudes about feeding babies/toddlers, by marital status, 2023
  3. Competitive Strategies

    • Launch activity and innovation
    • Marketing and advertising
    • Opportunities
  4. The Market

    • Market context
    • Market drivers
    • Graph 20: wages and CPI, percent change from year ago, 2021-23
    • Market size and forecast
    • Market segmentation
    • Graph 21: total retail sales and forecast, by segment, at current prices, 2018-28
    • Market share/brand share
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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