The Back to School Shopping Market has stabilized at record levels, reflecting its importance as an essential seasonal shopping event. Despite economic challenges, total spending in the K-12 segment remains strong, reaching an estimated $39 billion in 2024, nearly 50% higher than 2019 levels.
Back to school shopping remains a significant financial commitment for families, with the average household spending around $870 on back to school purchases, which can include clothing, accessories, and supplies such as pens, pencils, paper, electronics and other items.Â
Two-thirds of parents think that back to school sales are too expensive. As a result, budget-conscious behaviors such as price comparisons, discount scouting, and a preference for value-driven retailers have become the norm. Convenience also plays a major role, as busy parents increasingly shift their purchases online to streamline the shopping process. Beyond practicality, the emotional significance of back to school shopping remains strong—parents view the season as an opportunity to bond with their children and set them up for academic success. To capture consumer interest in this evolving industry, brands must offer a compelling mix of affordability, convenience, and emotional appeal.
Purchase the full report today to solidify your market strategy, gain exclusive consumer insights, and plan your next move in the competitive back to school shopping industry.Â
This US back to school shopping market report offers valuable insights to help businesses navigate the changing industry. By analyzing spending, pricing, consumer expectations and back to school market trends, brands and retailers can refine their marketing strategies and product offerings. The report also highlights key opportunities for brands to differentiate themselves, whether through competitive pricing, enhanced online shopping experiences, or emotionally resonant campaigns.
| Report Attributes | Details |
|---|---|
| Published Date | March 2025 |
| Data Range | 2019-2024 |
| Measurement Metrics | Revenue in US $ |
| Country Focus | United States of America (US) |
| Consumer Data | 1,000 internet users aged 18+ who are parents of children under 18 in the household, December 2024 |
| Number of Pages | 72 |
| Market Segmentation | Clothing and accessories, Shoes, School supplies, Electronics or computer-related equipment |
This report was written by Brittany Steiger. Brittany joined Mintel in October 2021 as a Senior Analyst for Retail & eCommerce. She comes with more than 15 years’ experience in the retail industry, from sales to merchandising to consumer insights. She brings to Mintel a creative, collaborative and curious mindset and a passion for exploring the connections between consumers and brands.
Back to school season has settled into a stable and consistent norm, driven by budget-conscious behaviors and a seamless, multichannel approach.
Brittany Steiger
Principal Analyst – Retail & eCommerce
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