US Bacon and Lunchmeat Market Report 2023
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Our US bacon and lunch meat industry report shows that in spite of ups and downs in availability and prices, bacon and deli meat remain in demand, demonstrating the appeal…

US Bacon and Lunchmeat Market Report 2023

£ 3,695 (Excl.Tax)


Stay ahead of the curve and future-proof your business with Mintel’s Bacon and Lunch Meat Market Report US 2023. Our full report is packed with consumer-led market intelligence, bacon and lunch meat trends, and consumer behaviours affecting your industry. Get a 360° view of the bacon and lunch meat market in the US including market size, share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed market analysis of US deli meat, including market drivers and expert insights.
  • Bacon Market US Consumer Behaviour & Attitudes: Types of bacon and sliced deli meats consumed, consumption change, and usage occasions.
  • Experience and consumer interest in meat varieties.
  • How your business can tap into opportunities to increase your market share in US deli meat.

An Overview of the Bacon Market US

Mintel’s US bacon and lunch meat industry report shows that in spite of inflation, the outlook for bacon and deli meat sales remains positive. Affordability, convenience, and versatility remain renowned drivers for the bacon market US and can be leveraged further.

As prices stabilise, the bacon market US will return to slow growth, which is consistent with the market’s maturity and US consumers’ re-engagement with eating out as budgets loosen.

US Deli Meat: What Consumers Want and Why

  • Bacon Market US Consumption Behaviour: Although stigmas around processed meat persist, 61% of US consumers continue to eat the same amount of bacon. While health considerations and the meat reduction trend dampen the category, they won’t stall sales, as most of the time more than four in 10 Gen Z and Millennials choose easy to prepare foods, and many are actually interested in trying new bacon and lunch meats, suggesting that health concerns don’t necessarily outweigh convenience and taste.
  • Bacon Market US Trends: Nearly half of US consumers express interest in expanding their habits to include new products, preparations, and flavours as well as recipes, calling for brands to inspire experimentation that’s as easy and convenient as sticking with the status quo. However, versatility remains key, as 44% of US adults define a product’s value by ease and ability to use in a variety of recipes.
  • US Deli Meat Opportunities: While innovation is exciting and can encourage more engagement, it’s not the only way to entice consumers to try something new. When quality standards meet better-for-you selections, consumers aspire to product upgrades whenever possible. This suggests that making premium and healthier options just as versatile as mainstream choices can create new value.

To learn how to connect with your audience, purchase our Bacon and Lunch Meat Market Report US 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Giadzy, Publix, Veroni, Amylu, Good and Gather, Member’s Mark, Ozo, Armour, Aldi, Signature Select, Good and Green, Whole Foods (365 Everyday), Unreal Deli, Smithfield, Hormel Black Label, Hillshire Farm Brands, Applegate Farms, Volpi, Boar’s Head, and many more.

Products: Packaged (pork bacon, ham, turkey, chicken, bacon bits, roast beef, turkey bacon), from the deli counter (turkey, ham, roast beef, sliced chicken), meat alternative bacon, meat alternative deli meat, and many more.

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Expert Insights on US Deli Meat

This report, written by Kamari Davis, Research Analyst, delivers in-depth commentary and analysis to highlight deli meat trends in the US and add expert context to the numbers.

Our US bacon and lunch meat industry report shows that in spite of ups and downs in availability and prices, bacon and deli meat remain in demand, demonstrating the appeal of affordable proteins, routines, and versatility.

Kamari Davis, Research Analyst
Kamari Davis
Research Analyst – Food & Drink

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • Types of bacon and lunchmeat consumed
    • Graph 1: bacon or deli meat consumption, 2023
    • Graph 2: trended bacon or sliced meats consumed, 2021-23
    • Graph 3: bacon or deli meats consumption, by generation, 2023
    • Graph 4: bacon/deli meat consumption, by parental status, 2023
    • Changes in bacon and lunchmeat consumption
    • Graph 5: change in bacon consumption, 2023
    • Graph 6: change in deli meat consumption, 2023
    • Graph 7: reasons for reduced bacon consumption, 2023
    • Graph 8: reasons for reduced lunchmeat consumption, 2023
    • Graph 9: reasons for increased bacon consumption, 2023
    • Graph 10: reasons for increased lunchmeat consumption, 2023
    • Graph 11: bacon and sliced meat consumption by generation
    • Graph 12: change in bacon and sliced meat consumption by number of children, 2023
    • Bacon and lunchmeat occasions and uses by type
    • Graph 13: bacon and sliced meat occasions
    • Experience and interest in specialty meats
    • Graph 14: experience and interest in specialty meats, 2023
    • Bacon and lunchmeat attitudes and behaviors
    • Graph 15: bacon/lunchmeat attitudes and behaviors, 2023
    • Graph 16: bacon/deli meat attitudes and behaviors, by parental status, 2023
    • Graph 17: bacon/deli meat attitudes and behaviors, by financial situation, 2023
    • Graph 18: bacon/deli meat attitudes and behaviors, 2023
    • Graph 19: bacon and lunchmeat attitudes and behaviors, by generation, 2023
    • Graph 20: bacon and lunchmeat attitudes and behaviors, by food and drink segmentation, 2023
  3. Competitive Strategies

    • Brands strive to strike balance in health, taste and value
    • Marketing and advertising
    • Opportunities
    • Graph 21: interest in experience in specialty meats, 2023
  4. The Market

    • Market context
    • Market drivers
    • Graph 22: consumer price index, 2023
    • Graph 23: value indicators in food and drink, 2023
    • Graph 24: protein consumption frequency by type, 2023
    • Graph 25: reasons for reduced bacon/deli meat consumption , 2023
    • Market size and forecast
    • Market segmentation
    • Market share/brand share
    • Graph 26: multi-outlet sales of refrigerated bacon, by leading companies, rolling 52 weeks 2022 and 2023
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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