US Bacon and Lunchmeat Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s Bacon and Lunch Meat Market Report US 2023. Our full report is packed with consumer-led market intelligence, bacon and lunch meat trends, and consumer behaviours affecting your industry. Get a 360° view of the bacon and lunch meat market in the US including market size, share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed market analysis of US deli meat, including market drivers and expert insights.
• Bacon Market US Consumer Behaviour & Attitudes: Types of bacon and sliced deli meats consumed, consumption change, and usage occasions.
• Experience and consumer interest in meat varieties.
• How your business can tap into opportunities to increase your market share in US deli meat.

An Overview of the Bacon Market US

Mintel’s US bacon and lunch meat industry report shows that in spite of inflation, the outlook for bacon and deli meat sales remains positive. Affordability, convenience, and versatility remain renowned drivers for the bacon market US and can be leveraged further.

As prices stabilise, the bacon market US will return to slow growth, which is consistent with the market’s maturity and US consumers’ re-engagement with eating out as budgets loosen.

US Deli Meat: What Consumers Want and Why

• Bacon Market US Consumption Behaviour: Although stigmas around processed meat persist, 61% of US consumers continue to eat the same amount of bacon. While health considerations and the meat reduction trend dampen the category, they won’t stall sales, as most of the time more than four in 10 Gen Z and Millennials choose easy to prepare foods, and many are actually interested in trying new bacon and lunch meats, suggesting that health concerns don’t necessarily outweigh convenience and taste.
• Bacon Market US Trends: Nearly half of US consumers express interest in expanding their habits to include new products, preparations, and flavours as well as recipes, calling for brands to inspire experimentation that’s as easy and convenient as sticking with the status quo. However, versatility remains key, as 44% of US adults define a product’s value by ease and ability to use in a variety of recipes.
• US Deli Meat Opportunities: While innovation is exciting and can encourage more engagement, it’s not the only way to entice consumers to try something new. When quality standards meet better-for-you selections, consumers aspire to product upgrades whenever possible. This suggests that making premium and healthier options just as versatile as mainstream choices can create new value.

To learn how to connect with your audience, purchase our Bacon and Lunch Meat Market Report US 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Giadzy, Publix, Veroni, Amylu, Good and Gather, Member’s Mark, Ozo, Armour, Aldi, Signature Select, Good and Green, Whole Foods (365 Everyday), Unreal Deli, Smithfield, Hormel Black Label, Hillshire Farm Brands, Applegate Farms, Volpi, Boar’s Head, and many more.

Products: Packaged (pork bacon, ham, turkey, chicken, bacon bits, roast beef, turkey bacon), from the deli counter (turkey, ham, roast beef, sliced chicken), meat alternative bacon, meat alternative deli meat, and many more.

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Expert Insights on US Deli Meat

This report, written by Kamari Davis, Research Analyst, delivers in-depth commentary and analysis to highlight deli meat trends in the US and add expert context to the numbers.

Our US bacon and lunch meat industry report shows that in spite of ups and downs in availability and prices, bacon and deli meat remain in demand, demonstrating the appeal of affordable proteins, routines, and versatility.

Kamari Davis
Research Analyst – Food & Drink