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- US Beauty Devices Market Report 2023
US Beauty Devices Market Report 2023
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This report provides a deep exploration of the US beauty device market and consumer in 2023 and beyond. Inside you’ll find insights into how consumers are using beauty devices and their attitudes towards them, with our industry expert revealing relevant opportunities to capitalise on trends.
Below, we’ve summarised the key areas analysed, and offer handpicked insights from the report.
Affordability is a potential hurdle for consumers thinking about entering the beauty devices market in 2023. However, when at-home beauty devices are positioned as a way to bypass professional services, they will likely prove to be popular. In the next two years, increased consumer focus on health and wellness will benefit the category. Then, looking forward to 2026 and beyond, skincare devices are poised to see growing penetration.
Addressing Confusion and Affordability
Consumer confusion and affordability present significant barriers in the beauty devices market. This report discusses in detail the importance of effective educational efforts by brands to clarify the unique functions, features, and benefits of their products to potential customers.
The Influencer Impact
The role of social media influencers in consumer purchase behaviour is becoming increasingly significant. Influencers are impacting consumer decisions, with a notable increase in influencer-inspired purchases in recent years. Detailed exploration is given in this report to the role influencers play in educating consumers and reducing confusion over brands and benefits in the beauty device space.
The Rise of Multifunctional Skincare Devices
Multifunctionality is a growing trend in skincare devices, with consumers showing interest in devices that provide a variety of benefits such as skin exfoliation, firming, and reduction of fine lines. This report elaborates on how multi-functional devices can serve as an effective point of entry for consumers.
The US beauty devices market in 2023 presents significant growth opportunities, particularly in the skincare segment. Approximately a third of adults who don’t currently own a facial skincare device express interest in future purchases, indicating a large potential consumer base. Concurrently, haircare devices enjoy strong market penetration, but the industry faces challenges in attracting non-interested consumers.
To discover how brands can cater to both category users and non-interested consumers, buy the full report, and refine your business strategy effectively. Looking for something else? Try our Diversity and Inclusivity in Beauty Market Report, or browse our extensive range of BPC market research.
Products: Skincare devices such as cleansing systems, exfoliation systems, LED/laser treatments, hair removal devices and massagers/infusion systems. Hair appliances such as blow dryers, flat irons, curling irons and hot rollers. Hair accessories are excluded from this report.
Brands: A variety of brands are discussed in this report, with relevance to innovations, consumer trends, and market opportunities. Some brands mentioned include BeautyBio, Droplette, Cellumula, YOUNGMAY, SkinDNA, Medi Lift, DIMMI, Amorepacific, BIO IONIC,and L’Oréal USA.
Interactive Databook: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.
Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.
This report, written by Jennifer White Boehm, a leading BPC analyst, delivers in-depth commentary and analysis to highlight current trends in the US beauty devices market, adding expert context to the numbers.
Makers and marketers of beauty devices can attract users by promoting affordability, educating consumers on the benefits of usage and positioning products as part of self-care wellness. To help the category continue to grow, it’s important that players don’t forget to promote the enjoyment and fun of using new beauty devices. Forward-thinking beauty device marketers will tap medical-grade or clinical positioning to elevate efficacy positioning. Consumers’ prioritisation of appearance and health will undoubtedly advance interest and expectations within the category.
Jennifer White Boehm
Director, US BPCH Reports
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