Stay ahead of the curve and future-proof your business with Mintel’s US Beauty Lifestages Teen Consumer Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest market research, trends, and Gen Z consumer behaviors affecting your business.Â
Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.
The younger half of Gen Z are highly engaged shoppers and use social media to stay on top of new beauty trends as they seek to improve and develop their routines This bodes well for niche and established players in the teen beauty market who can provide shareworthy experiences to socially motivated teens/tweens.
Connect acne to proactive routines
Less than a third of teens/tweens who use acne treatment also use BPC products suitable for acne-prone skin. Yet as acne care becomes part of overall health, beauty and wellness categories can promote prevention and proactivity.
Diversify target audience
Brands need to capture the needs of diverse audiences. Brands should consider that boys also feel unique pressures about their appearances alongside girls, something which can be addressed by BPC brands. Teens/tweens of color can also benefit from educators and influencers who reflect their needs.
Purchase our US Teen Beauty Lifestages Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our US Gen Z: Online Shopping Behaviors Market Report 2024, or our range of Gen Z Market Research.
Miles, Rile, btwn, Glossier, Rare Beauty, and many more.
This report, written by Joan Li, a leading research analyst, delivers in-depth commentary and analysis to highlight teen beauty trends and add expert context to the numbers.
Stakeholders must thread the needle of appealing to teen/tween priorities while providing peace-of-mind to guardians on safety, cost and age-appropriate messaging.
Joan Li
Senior Analyst – Beauty and Personal Care
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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