2022
9
US Beauty Retailing Market Report 2022
2022-12-16T03:02:17+00:00
OX1100403
3695
158663
[{"name":"Health and Beauty Retail","url":"https:\/\/store.mintel.com\/industries\/retail\/health-beauty"}]
Report
en_GB
“Lifestyles, budgets and beauty routines are evolving. An increased focus on the various forms of value is leading consumers to make more informed purchasing decisions and look at aspects beyond…

US Beauty Retailing Market Report 2022

£ 3,695 (Excl.Tax)

Description

“Lifestyles, budgets and beauty routines are evolving. An increased focus on the various forms of value is leading consumers to make more informed purchasing decisions and look at aspects beyond price. Moving forward, product efficiency, enhanced shopping experiences and ethical practices will be key differentiators for brands and retailers and serve to align with consumers’ evolving shopping preferences.”
– Marisa Ortega, Retail & eCommerce Analyst

This Report looks at the following areas

  • The impact of macroeconomic factors on the beauty and personal care market
  • Beauty and personal care items purchased
  • How and where consumers shop for beauty and personal care items
  • Purchase drivers and considerations
  • Attitudes toward shopping for beauty and personal care

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US retail sales and forecast of beauty and personal care products, at current prices, 2017-27
      • Figure 2: Beauty retailing outlook, 2022-27
    • Opportunities and challenges
    • Economic challenges elevate the importance of demonstrating value
    • Lean on technology to enhance the shopping experience
    • Support beauty routines for all consumers across varying backgrounds and lifestages
      • Figure 3: Arey addresses the needs of an aging population, 2022
    • Key consumer insights
  3. Market Size and Forecast

    • Retail sales increase, largely impacted by rising prices
      • Figure 4: Total US retail sales and forecast of beauty and personal care products, at current prices, 2017-27
      • Figure 5: Total US retail sales and forecast of beauty and personal care products, at current prices, 2017-27
  4. Segment Performance

    • Skincare and bodycare – Market share leaders
    • Cosmetics – Fast growing
    • Shaving and hair removal – Sluggish performance
  5. Market Factors

    • The negative economic outlook is inevitably impacting consumer spending
      • Figure 6: GDP change from previous period, Q1 2007-Q3 2022
      • Figure 7: Consumer Sentiment Index, 2007-22
      • Figure 8: Consumer Price Index change from previous year, 2007-22
    • There is a rising demand for inclusivity in beauty
      • Figure 9: Population by race and Hispanic origin, 2017-27
    • Take a collective approach to a more sustainable future
  6. Competitive Strategies and Market Opportunities

    • Walmart offers shoppers prestige beauty; opportunity to appeal to consumers with products across pricing tiers
      • Figure 10: Walmart partners with Space NK to make prestige beauty more accessible, 2022
    • CVS aims to make skincare more convenient and personalized; opportunity to leverage physical locations to offer expertise and curation
      • Figure 11: CVS elevates the in-store experience with Skin Care Centers, 2022
    • Dior launches luxury beauty retreat; opportunity to extend brand offerings beyond BPC
      • Figure 12: Dior taps into wellness with a luxury beauty retreat, 2022
    • Leverage technology to enhance the shopping experience
      • Figure 13: Cult Beauty leverages blockchain technology to validate product claims and offer detailed ingredient sourcing, 2022
  7. The Beauty and Personal Care Consumer – Fast Facts

  8. Items Purchased

    • Consumers are making fewer beauty and personal care purchases
      • Figure 14: Items purchased, 2019-22
      • Figure 15: Ulta takes a holistic approach to beauty, 2022
    • Beauty and personal care items are important staples in consumers’ lives
      • Figure 16: Items purchased, by age, 2022
      • Figure 17: Womaness highlights skincare products for women experiencing menopause, 2022
    • Asian consumers are devoted to their physical appearance and buy the most types of beauty and personal care products
      • Figure 18: Items purchased, by race and Hispanic origin, 2022
      • Figure 19: NYX Cosmetics leverages the Mexican culture to appeal to Hispanic consumers, 2022
  9. Purchase Drivers

    • Replacements drive most purchases; males becoming more educated about beauty
      • Figure 20: Purchase drivers, by gender, 2022
      • Figure 21: Hero Cosmetics leverages social media to learn about consumers’ beauty routines, 2022
    • Younger consumers are trying to find what works best for them
      • Figure 22: Purchase drivers, by age, 2022
    • Multicultural consumers purchase products for varying reasons
      • Figure 24: Purchase drivers, by race and Hispanic origin, 2022
      • Figure 25: Eadem offers a limited-edition bundle, 2022
  10. Purchase Considerations

    • Consumers look to make more informed purchasing decisions
      • Figure 26: Purchase considerations, by gender, 2022
      • Figure 27: Milk makeup highlights a top rated product on social media
    • Lifestyles impact how consumers shop
      • Figure 28: Purchase considerations, by age, 2022
    • Price is relevant across consumer groups; for Hispanics, it’s at the forefront
      • Figure 29: Purchase considerations, by race and Hispanic origin, 2022
      • Figure 30: Saltair portrays beauty as inclusive and attainable, 2022
  11. Retailers Shopped

    • Beauty shoppers prioritize one-stop destinations and value-driven offerings
      • Figure 31: Retailers shopped, by channel, 2022
    • Retailer preference varies across age groups
      • Figure 32: Retailers shopped, by age, 2022
      • Figure 33: Trader Joe’s launches beauty sets, 2022
    • Multicultural consumers gravitate to retailers that cover their specific needs
      • Figure 34: JCPenney partnership with Thirteen Lune, 2021
      • Figure 35: Retailers shopped, by race and Hispanic origin, 2022
      • Figure 36: CVS Beauty goes live on social media to highlight its commitment to DEI, 2022
  12. Retailer Drivers

    • Beyond price, consumers want to have options when they shop
      • Figure 37: Retailer drivers, by gender, 2022
      • Figure 38: Ulta unveils a new store format, 2022
    • Through education and inspiration prospects can become customers
      • Figure 39: Retailer drivers, by age, 2022
    • Multicultural consumers are persuaded by varying factors to decide where to shop
      • Figure 40: Retailer drivers, by race and Hispanic origin, 2022
  13. Attitudes toward Shopping for Beauty and Personal Care

    • Minimizing spending is top of mind for consumers
      • Figure 41: Attitudes toward shopping for beauty and personal care, by gender, 2022
      • Figure 42: Supergoop leverages social media to share knowledge about mineral SPF, 2022
    • Younger consumers are advocates for the greater good
      • Figure 43: Attitudes toward shopping for beauty and personal care, by age, 2022
      • Figure 44: Stella McCartney launched a clean and minimalist skincare line, 2022
  14. Areas of Interest

    • Sampling has benefits for brands and consumers alike
      • Figure 45: Areas of interest, by gender, 2022
      • Figure 46: Harry’s offers consumers a trial set to sample its products, 2022
    • Younger consumers want offerings that allow them to explore products without commitments
      • Figure 47: Areas of interest, by age, 2022
      • Figure 48: 100mL offers travel-size beauty products, 2022
    • Accelerate inclusivity efforts to better connect with multicultural consumers
      • Figure 49: Areas of interest, by race and Hispanic origin, 2022
      • Figure 50: Saks partnered with TerraCycle to offer a beauty recycle program, 2022
  15. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms
  16. Appendix – The Market

      • Figure 51: Total US retail sales and forecast of beauty and personal care products, at inflation-adjusted prices, 2017-27
      • Figure 52: Average annual household spending on beauty products, 2017-22
      • Figure 53: Total US retail sales and forecast of beauty products, by segment, at current prices, 2017-27
      • Figure 54: Total US retail sales and forecast of skincare and bodycare products, at current prices, 2017-27
      • Figure 55: Total US retail sales and forecast of cosmetics, at current prices, 2017-27
      • Figure 56: Total US retail sales and forecast of haircare, at current prices, 2017-27
      • Figure 57: Total US retail sales and forecast of shaving and hair removal products, at current prices, 2017-27
  17. Appendix – The Consumer

      • Figure 58: Median household income, by race and Hispanic origin of householder, 2020

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

Click to show report
2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch