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US Beauty Retailing: In-store and Online Market Report 2023

US Beauty Retailing: In-store and Online Market Report 2023

Market Intelligence Reports Health and Beauty Retail US

Stay ahead of the curve and secure future growth for your business with Mintel’s US Beauty Retailing Market Report 2023. This report gives you a 360° view of the US beauty retail industry and is packed with consumer-led market intelligence, market dynamics and consumer insights.

Key Issues Covered in this Report

The impact of macroeconomic factors on the beauty and personal care market.
Beauty and personal care items purchased.
How and where consumers shop for beauty and personal care items.
Purchase drivers and considerations.
Attitudes toward shopping for beauty and personal care.

US Beauty Retail – Market Landscape

Ongoing economic challenges have led consumers to favour value-driven shopping. Slow but steady growth is forecast over the next five years to 2028. As to be expected due to the economic pressures, price is the most important consideration for US beauty shoppers, however brand name and ingredients are also key considerations. Highlighting that consumers are prepared to pay more for better quality or effectiveness.

US Beauty Retail – Opportunities for Growth

Product choice leads to an increase in research

Over three-quarters of US beauty retail shoppers agree it is worth the effort to research products before buying them. Brands can facilitate this process and cultivate trust by offering comprehensive product details and comparison tools.

Ensure everyone feels included

There’s a growing need to represent mature consumers, presenting an opportunity to transform the industry into a more inclusive space. Brands can seize this opportunity by collaborating with mature influencers, serving as an inspiration for consumers who identify with them or aspire to be like them in the future.

Purchase the full report for a complete analysis of the US Beauty Retail market, including an analysis of market dynamics, consumer insights and industry trends. Readers of this report may also be interested in Mintel’s extensive Beauty and Personal Care Reports.

Expert Analysis from a Retail Specialist

This report, written by Marisa Ortega, a leading retail analyst, delivers in-depth commentary and analysis to highlight current trends in the US beauty retail market and add expert context to the numbers.

Beauty is an ever-evolving category. Product efficiency, improved shopping experiences, and ethical conduct are major focus areas to appeal to consumers.

Marisa Ortega
Retail & eCommerce Analyst

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Executive Summary
Consumer Insights
- The beauty and personal care consumer fast facts
- Items purchased
- Graph 1: items purchased, 2019-23
- Graph 2: items purchased, by age, 2023
- Graph 3: items purchased, by race and Hispanic origin, 2023
- Retailers shopped
- Graph 4: retailers shopped for beauty and personal care, in the past 12 months – NET – Any shopping, 2023
- Graph 5: retailers shopped for beauty and personal care products, in the past 12 months, 2023
- Graph 6: retailers shopped, by age – NET – Any shopping, 2023
- Graph 7: retailers shopped, by race and Hispanic origin – NET – Any shopping, 2023
- Retailer drivers
- Graph 8: retailer drivers, 2023
- Graph 9: retailer drivers, by gender and age – NET – Any rank, 2023
- Graph 10: retailer drivers, by race and Hispanic origin – NET – Any rank, 2023
- Purchase drivers
- Graph 11: purchase drivers, by gender, 2023
- Graph 12: purchase drivers, by age – select responses, 2023
- Category approach
- Graph 13: category approach, by gender, 2023
- Graph 14: category approach, by race and Hispanic origin, 2023
- Purchase considerations
- Graph 15: purchase considerations, 2023
- Graph 16: purchase considerations, by gender, 2023
- Graph 17: purchase considerations, by age, 2023
- Sources of information
- Graph 18: beauty and personal care sources of information, 2023
- Graph 19: beauty and personal care sources of information, by age, 2023
- Attitudes toward shopping for beauty and personal care
- Graph 20: attitudes toward shopping for beauty and personal care, by gender – NET – Any agree, 2023
- Graph 21: attitudes toward shopping for beauty and personal care – NET – Any agree, 2023
- Graph 22: attitudes toward shopping for beauty and personal care – NET – Any agree, 2023
- Graph 23: attitudes toward shopping for beauty and personal care – NET – Agree, 2023
- Shopping behaviors
- Graph 24: beauty and personal care shopping behaviors in the last 12 months, by gender and age – NET – At least sometimes, 2023
- Graph 25: beauty and personal care shopping behaviors in the past 12 months, by age – NET – At least sometimes, 2023
- Graph 26: beauty and personal care shopping behaviors in the past 12 months, by race and Hispanic origin – NET – At least sometimes, 2023
- Areas of interest
- Graph 27: areas of interest, 2023
- Graph 28: areas of interest, by gender and age, 2023
- Graph 29: areas of interest, by race and Hispanic origin, 2023
Competitive Strategies
- Opportunities
The Market
- Market context
- Market drivers
- Graph 30: GDP change from previous period, Q1 2013-Q3 2023
- Graph 31: consumer Sentiment Index, 2007-23
- Market size and forecast
- Segment performance
Appendix

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