Economic and environmental pressures are leading consumers to cut back on the category. Lifestyles, such as hybrid/remote work and a passive approach to the category, may further this shift.
Economic and environmental pressures are leading consumers to cut back on the category. Lifestyles, such as hybrid/remote work and a passive approach to the category, may further this shift.
After a strong rebound following the pandemic, the market is stabilizing with modest growth rates. From 2025 to 2029, the beauty and personal care market is expected to grow at a slower average pace of 1% annually. While the growth rate may be modest, the market is poised for continued expansion, driven by consumer demand for essential products and the integration of wellness and self-care benefits.
However, ongoing inflation and potential tariffs on imported goods will continue to impact industry dynamics. Still, brands are encouraged to focus on consumers’ preferences beyond the price point to remain competitive.
Tech, partnerships and novel experiences are changing how consumers shop for BPC. Personalization, and a strong brand identity, will remain key in driving loyalty.
Marisa Ortega, Analyst – Retail & eCommerce
For the purposes of this report, the beauty and personal care market includes:
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