This Market Dynamics report features market data extracted from Mintel’s US Beer Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US beer market. The full report is available to purchase here.
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THE MARKET
- Snapshot – market size and forecast of beer
- Consumers and the economic outlook
- Market factors
- Consumer sentiment slips, putting beer’s discretionary status at risk
- Graph 1: consumer sentiment index, 2022-25
- The cost of a cold one is heating up – thanks to tariffs
- Graph 2: total beer imports by million, select countries, 2024-25
- Graph 3: tariff rates for US imports from select countries, as of August 2025
- Gen Zs mixed signals on alcohol call for more-flexible options
- Graph 4: awareness of sober-curious lifestyles, by age, 2023
- Cannabis isn’t “killing” beer, but it’s expanding the menu
- Graph 5: reasons for changes in drinkable cannabis consumption, 2024
- Climate change is hitting beer at its roots
- Market size and forecast
- Beer’s resilience tested by changing tastes and tariffs
- Retail sales and forecast of beer
- Graph 6: total sales and forecast of beer, at current prices, 2019-30
- Retail sales and forecast of beer
- Market segmentation
- Imported brews thrive amid industry slowdown
- Graph 7: total volume sales and forecast of beer, by segment, 2019-27
- Graph 8: % change of volume sales, 2020-27
- Retail sales of beer, by segment
- Market share/brand share
- Modelo and Corona lead as imports tap into diverse, flavor-driven demand
- Sales of imported, by company
- Bud Light and Coors Light slide while Michelob Ultra finds its niche
- Sales of domestic, by company
- Crowded craft market challenges brands to break beyond local
- Volume ales of craft, by company
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CONSUMER INSIGHTS
- Types of alcohol consumed
- Drinking-age Gen Z isn’t abandoning alcohol entirely, but they seek options for moments when they choose not to drink
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INNOVATION AND MARKETING STRATEGIES
- Marketing and advertising
- Michelob Ultra becomes FIFA Club World Cup sponsor
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APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
- Data
- Total sales and forecast of beer, at inflation-adjusted prices, 2019-30
- Average annual household spending on beer, 2019-25
- Total volume sales and forecast of beer, 2019-27
- Total volume sales of beer, by segment, 2023 and 2025
- Total volume sales and forecast of light beer, 2019-27
- Total volume sales and forecast of super-premium and premium beer, 2019-27
- Total volume sales and forecast of imported beer, 2019-27
- Total volume sales and forecast of craft beer, 2019-27
- Total volume sales and forecast of popular beer, 2019-27
- Total volume sales and forecast of ice beer, 2019-27
- Total volume sales and forecast of malt liquor, 2019-27
- Volume sales of leading flavored malt beverage brands, 2023-24
- Volume sales of leading hard seltzer brands, 2023-24
- Volume sales of leading ice beer brands, 2023-24
- Volume sales of leading light beer brands, 2023-24
- Volume sales of leading malt liquor, 2023-24
- Volume sales of leading popular beer brands, 2023-24
- Volume sales of leading super premium and premium brands, 2023-24
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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