Stay ahead of the curve in the US Beer industry with Mintel’s US Beer Market Report 2023. The full report features insights into consumer behaviour and attitudes, and an analysis of the competitive landscape. A five year forecast and recommendations for growth opportunities are also included, so you can stay one step ahead of the competition.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Key Issues Covered in this Report
- Beer consumption by type and frequency
- Features in beer most important to consumers
- Alcoholic beverage and beer occasions
- Consumer interest in beer innovation
- Beer brand competitive strategies
US Beer Industry – Current Market Landscape
Despite the high profile competition in the alcoholic beverage market and the expected impact of inflation on non-essentials, or perhaps partially because of it, the beer category held its own in 2023.
Beer remains the most consumed alcoholic beverage, with a quarter of alcoholic beverage consumers choosing beer as their primary option. However, the growth of the beer market has been overshadowed by both spirits and RTDs. Alcohol moderation is a key consumer trend affecting the market, and as drinkers moderate, they seek fewer but better beverages and those that deliver on unique flavour experiences and this could threaten beer’s overall influence going forward.
US Beer Market – Opportunities for Growth
Time to experiment with flavours
Over half of US beer drinkers say that flavour is the top factor when it comes to beer selection, and a fifth agree that more flavoured options would lead to increased engagement. Highlighting that beer brands need to focus on flavour experimentation. However, not just through product innovation, but inspiring new tastes can come from DIY tips like beer-based cocktails, garnishes, and more.
Extend beer’s versatility
While beer is still the king of casual occasions, there is room to expand in both directions. To sustain share of occasions, brands will need to guide consumer choices, linking beer to both daily and special occasions like brunch or tastings with ways to customise the experience and the flavours.
To learn more about opportunities in the US beer market, purchase Mintel’s full report for a breakdown of current and future trends, and an analysis of what’s next for the US beer industry. Readers of this report may also be interested in The Future of Beer and Cider 2023.
More About this Report
This Report includes volume and value sales data for domestic and imported beer for home (off-premise) and on-premise consumption. Market share and sales data is provided for the following companies: Anheuser-Busch InBev, Molson Coors Beverage Co, Constellation Brands, Mark Anthony Brands.
Expert Analysis from a Food & Drink Specialist
This report, written by Kamari Davis, a leading Food & Drink analyst, delivers in-depth commentary and analysis to highlight current trends in the US beer market and add expert context to the numbers.
Despite beer’s overall dominance in the wider alcoholic beverage market, well documented competition persists, eroding beer occasions among younger drinkers. While beer meets the needs for casual and social occasions affordably, to stay on top brands will need to adapt to changing tastes.
Kamari Davis
Research Analyst, Food & Drink
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Executive Summary
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Consumer Insights
- Consumer Fast Facts
- Alcoholic beverage competitive landscape
- Graph 1: alcoholic beverage consumption – NET 2023
- Graph 2: alcoholic beverage consumption, by generation – NET – Any Drink, 2023
- Graph 3: alcoholic beverages consumed most often, by generation, 2023
- Types of beer consumed
- Graph 4: beer styles consumed, 2023
- Graph 5: beer styles consumed, by gender, 2023
- Graph 6: beer types consumed, by age, 2023
- Beer consumption frequency
- Graph 7: beer consumption frequency, 2023
- Graph 8: beer consumption/frequency
- Graph 9: beer consumption/frequency , 2023
- Associated occasions for beer and other alcoholic beverages
- Graph 10: associated occasions by alcoholic beverage type, 2023
- Graph 11: occasions associated with beer, 2023
- Graph 12: associated beer occasions, by age, 2023
- Beer selection factors
- Graph 13: beer selection factors, 2023
- Graph 14: beer selection factors, by age , 2023
- Graph 15: beer selection factors, by gender and age, 2023
- Attitudes and behaviors toward beer
- Graph 16: beer purchase factors, 2023
- Graph 17: beer purchase factors, by age, 2023
- Increased beer consumption motivators
- Graph 18: increased beer consumption motivators, 2023
- Graph 19: increased beer consumption motivators, by gender, 2023
- Graph 20: increased beer consumption motivators, by gender and age, 2023
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Competitive Strategies
- Launch activity and innovation
- Marketing and Advertising
- Opportunities
- Graph 21: attitudes towards alcoholic beverages, by generation, 2023
- Graph 22: attitudes toward alcoholic beverages, by generation, 2023
- Graph 23: attitudes towards alcoholic beverages, 2023
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The Market
- Market Context
- Market Drivers
- Graph 24: category percentage change, by category, 2018-2023
- Graph 25: alcoholic beverage consumption – NET 2023
- Graph 26: alcohol behaviors/attitudes, by age, 2023
- Graph 27: attitudes and behaviors toward alcoholic beverages, by generation, 2023
- Market Size and Forecast
- Graph 28: total sales and forecast of beer, at current prices, 2018-28
- Market Segmentation
- Graph 29: total volume sales and forecast of beer, by segment, 2018-25
- Market Share/Brand Share
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Appendix
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