Stay ahead of the curve and future-proof your business with Mintel’s US Better for You Snacking Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest market research, US snacking trends and consumer behaviors affecting your business. Get a 360° view of the US snacking market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Snacking continues to rise as a consumer behavior, and now it’s encroaching on meals. The shifts are led by Gen Z and Millennials. As society generally moves towards a more casual vibe, there is a clear blurring between snacks and meals, creating space for BFY to step in as a nutritional solution.
Increased snacking makes BFY snacks a must
As consumers turn to snacks to replace meals, they may be missing out on nutrition. Consumers have a clear interest in seeing more protein-rich snacks, and in seeing vegetables as an ingredient.
Snacking eases the pressure for women
Men and women have different social pressures when it comes to food, and some of those may be pushing women in the direction of snacks. Conflicting messaging collide, leaving women in a place where they want to fuel their bodies well and even indulge guilt-free, while not going “overboard.” Smaller portions may offer easier balance, with plenty of space for better for you snacking options to play.
Purchase our US Better for you Snacking Report to receive a five-year forecast, consumer behavior analysis, and recommendations for market opportunities. Readers of this report may also be interested in our US Snack, Nutrition and Performance Bars Report, or our range of Snacks Market Research.
Marshmellow, Made Good, Sinless, Rhythm, bfruitful, Sargento, Yumi.
This report, written by Michele Scott, a leading research analyst, delivers in-depth commentary and analysis to highlight Us snacking trends and add expert context to the numbers.
As snacking replaces main meals, the BFY snack is critical to meeting nutritional needs. Despite a crowded market, consumers want ideas for BFY snacks that are easy, satiating, and delicious.
Michele Scott
Food and Drink
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 495
Vitamins & Minerals - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers single/dual, multi-vitamins and...
Find out more£ 3,695
The beauty supplement market is bifurcated by heavily engaged and disengaged users: nearly half of beauty supplement consumers have tried 4 or more supplement formats in the past...
Find out more£ 3,695
The US OTC incontinence market offers significant growth potential, with retail sales expected to reach $2.97 billion by 2024, driven by a 6.2% growth rate. This growth is...
Find out more£ 3,695
With $2.6bn of total sales expected by the end of 2024, the children's health market is rapidly evolving, driven by shifting consumer preferences and innovative solutions. Parents increasingly...
Find out more£ 3,695
The landscape of sexual wellness is undergoing significant transformation as it moves beyond protection and pleasure, becoming an integral part of consumers' well-being routines. Consumers are recognizing intimate...
Find out more
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
