US Better for You Snacking Market Report 2024

Stay ahead of the curve and future-proof your business with Mintel’s US Better for You Snacking Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest market research, US snacking trends and consumer behaviors affecting your business. Get a 360° view of the US snacking market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Topics Analyzed in this Report

• The profile of the typical snacker and how often consumers are snacking.
• What snacks are considered always healthy and sometimes healthy.
• Interest in better for you snacking innovations.
• Snacking habits and related behaviours.
• Attitudes around better for you snacking.

US Snacking Market Outlook

Snacking continues to rise as a consumer behavior, and now it’s encroaching on meals. The shifts are led by Gen Z and Millennials. As society generally moves towards a more casual vibe, there is a clear blurring between snacks and meals, creating space for BFY to step in as a nutritional solution.

• US Snacking trends: 34% of Gen Z snacks 3 or more times a day.

Better for you Snacking: Key Takeaways

Increased snacking makes BFY snacks a must

As consumers turn to snacks to replace meals, they may be missing out on nutrition. Consumers have a clear interest in seeing more protein-rich snacks, and in seeing vegetables as an ingredient.

• Better for you snacking trend: 45% of consumers are looking for protein in BFY snacks.

Snacking eases the pressure for women

Men and women have different social pressures when it comes to food, and some of those may be pushing women in the direction of snacks. Conflicting messaging collide, leaving women in a place where they want to fuel their bodies well and even indulge guilt-free, while not going “overboard.” Smaller portions may offer easier balance, with plenty of space for better for you snacking options to play.

• US snacking trends: 25% of US women snack 3 or more times a day.

Purchase our US Better for you Snacking Report to receive a five-year forecast, consumer behavior analysis, and recommendations for market opportunities. Readers of this report may also be interested in our US Snack, Nutrition and Performance Bars Report, or our range of Snacks Market Research.

Brands Featured in the Full Report

Marshmellow, Made Good, Sinless, Rhythm, bfruitful, Sargento, Yumi.

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Expert Insights from a Food and Drink Analyst

This report, written by Michele Scott, a leading research analyst, delivers in-depth commentary and analysis to highlight Us snacking trends and add expert context to the numbers.

As snacking replaces main meals, the BFY snack is critical to meeting nutritional needs. Despite a crowded market, consumers want ideas for BFY snacks that are easy, satiating, and delicious.

Michele Scott
Food and Drink