"In an increasingly crowded beverage market, packaging can help brands stand out in a variety of ways."
John Owen, Associate Director - Food and Retail
In this report, Mintel covers trends in beverage package labeling, material and design in the US beverage industry. The report includes insight into consumer priorities regarding package characteristics specific to beverage categories, and attitudes and behaviors regarding packaging materials and recycling are discussed, particularly as they relate to themes applicable to the report.
In an ever-more crowded and competitive beverage market, where the lines separating product categories continue to blur, packaging’s role as a differentiator has only grown more essential. Innovative design features can help shape the product experience while the combination of succinct on-pack communication and links to more can respond to beverage purchasers who increasingly want to know more than just the basics. Beverage packaging can also play an important role in helping consumers manage their grocery budgets amid financial uncertainty and the threat of tariff-driven price increases.
Beverage purchasers see packaging as having a big impact on whether a product is environmentally responsible or not and hold manufacturers responsible above all others for making the right choices on behalf of the environment. This view keeps manufacturers pressured to pursue sustainable and cost-effective packaging solutions, even as tariffs on aluminum, plastic and other other materials disrupt the packaging supply chain.
Instant delivery when paying by credit card, invoice orders may take longer
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied at checkout
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
