Black Consumers in 2026 explores how Black consumers navigate trust, decision-making and identity amid social uncertainty, cultural change and uneven economic progress.
Black Consumers in 2026 explores how Black consumers navigate trust, decision-making and identity amid social uncertainty, cultural change and uneven economic progress. Grounded in Mintel data and lived-context analysis, this Report reveals the logic shaping Black consumers’ everyday choices.
Central is the “common sense” decision filter – a framework showing how lived experience, risk awareness and practicality guide consideration, trial and loyalty more than authority, aspiration or messaging alone. This Report reorganizes existing attitudinal segments into four future‑focused cultural pathways, illustrating how Black consumers respond differently to shared pressures around stability, heritage, values and mobility.
Through demographic context, scenario-based storytelling, and actionable opportunities, this Report helps brands understand not just who Black consumers are, but how trust is earned, relevance is sustained, and value is proven in real life.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
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We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
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There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
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