Providing the most comprehensive and up-to-date information and analysis of the Black Consumers: Online Shopping Behaviors Consumer market including the behaviors, preferences, and habits of the consumer.
With an estimated $1.4 trillion in buying power as of 2019, Black consumers are a powerful force in retail. As online shopping continues to boom, spurred by the upheaval caused by COVID-19, understanding how Black consumers approach online shopping will be critical to success. However, there are some challenges keeping Black consumers from taking full advantage of the digital channel, including income gaps, more limited access to credit cards, and an ongoing although narrowing digital divide.
In this report, Mintel takes an in-depth look at Black consumers’ online shopping behaviors and shopping trends as well as industry efforts to appeal to these consumers, discussing the impact of COVID-19 and prevailing economic trends and making recommendations about how to maximize share of wallet from this group.
Read on to discover more about the consumer market, read our Black Consumers: Digital Trends & Impact of COVID-19 One Year Later – US – April 2021 report, our Black Consumers: Leisure & Entertainment – US – 2021 report, or take a look at our other Technology And Telecoms Industry Market Research reports.
Payment options include: PayPal, American Express, Google Wallet, Samsung Pay, Apple.
Brands include: Urban Outfitters, Walmart, CVS, Anthropologie, Bold Xchange, Amazon, Target, Belk, Dosh, ShopSavvy, Taobao, Meow Coins, Scuti, Sephora, Fenty Beauty, Semicolon Books, Hilton Carter, Dosh, Ibotta, Fetch, Farmville, Puma, Cloud9, League of Legends, Halo, World of Warcraft,
This report, written by Fiona O’Donnell, a leading analyst in the Multicultural Consumers sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Despite historic barriers in economic opportunity and digital access, many Black consumers are eager and enthusiastic online shoppers. Yet, they still do not shop online at rates as high as the population overall, even though the gap is shrinking. In order to gain further traction from this important audience, retailers will need to make sure they are fully welcoming Black consumers, including offering the right site experiences and products – and free shipping wouldn’t hurt either.
Fiona O’Donnell
Director, Multicultural Consumers
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
Over a third (37%) of consumers plan to increase their online grocery shopping use within the next year. Younger consumers will be the primary drivers of this increase...
Find out more£ 3,695
eCommerce will continue to be a driving component of the retail industry. Although the frequency of online shopping has decreased somewhat from 2022, 4 in 10 consumers are...
Find out more£ 3,695
The fulfillment and returns space is undergoing significant transformation as retailers strive for logistical efficiencies to meet and exceed consumer expectations. An example of such, is the increased...
Find out more£ 3,695
The incidence for online shopping is near total (96%), but more impressive is the frequency and voracity with which it occurs. In fact, 46% of consumers made more...
Find out more£ 3,695
Consumers feel confident in their ability to identify personalized experiences: 64% believe they can tell when an online shopping journey is personalized to them or not. This shows...
Find out more
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
