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- US Black Haircare Market Report 2024
US Black Haircare Market Report 2024
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Explore the US Black haircare market with this in-depth report. Understand the needs and preferences of Black consumers shopping for haircare and how you can effectively appeal as a haircare brand. Below, we’ve provided the market landscape and some key statistics.
The Black haircare market is shifting as major brands seek to expand their consumer base by targeting hair texture, type and needs – rather than ethnicity – for a broader target. Within this dynamic, Black haircare consumers see both pros and cons. While the mainstreaming of textured hair brings greater acceptance, reformulations and discontinued products are a pain point. Loss of cultural representation and authenticity are also concerns.
Black haircare consumers prioritize convenience and practicality. Fewer hairstyles and product purchases, along with interest in wigs, weaves and extensions as a cost-saving option, reflect a demand for easy-to-use solutions. Educated and budget-conscious buyers seek quality essentials, sticking to what works for their specific needs. Black men prefer predictable, reliable products but also present opportunities for brands to develop simple, effective solutions, especially for low-maintenance styles like braids and locs.
Brands can innovate by creating specialized products for protective styles and enhancing care for wigs, weaves and extensions. As consumers seek tools and formulations that improve their current routines, brands should support these trends and meet Black consumers’ specific needs, focusing on quality, convenience and cost effectiveness.
For the purposes of this Report, Mintel has used the following definitions to provide a perspective on the total market sales and forecast:
These definitions only cover the at-home haircare market and do not include salon services or products sold through salons.
For a further look at the haircare industry, see our haircare products market report and haircare market research.
This report was written by Courtney Rominiyi. Courtney currently reports on Black consumers. Before Mintel, she developed research in academia and non-profit organizations with nearly 10 years of experience with special focuses on real estate, food and beverage, and haircare. Courtney has a B.S. and M.A. in Sociology from Old Dominion University and Texas State University, respectively.
With varying needs for textured hair, a growing consumer base demands that Black haircare evolve.
Courtney Rominiyi
Multicultural Consumer Insights Analyst
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