"Scalp health will move inside out, with brands helping women support healthier hair journeys through wellness, nutrition-led claims and scalp-first care."
Courtney Rominiyi, Lead Analyst, Black Consumer Insights
Textured haircare is becoming a broader beauty opportunity, but its deepest needs are not evenly distributed. While texture spans race and ethnicity, Type 4 hair remains closely tied to Black consumers, making Black haircare expertise essential to category growth.
Black haircare is becoming more dynamic as chemically altered styles re-enter the conversation. From hair color to relaxers, texturizers and smoothing treatments, Black women’s hair can remain textured even when its structure has been chemically changed. These treatments can alter curl formation, weaken the hair shaft and affect moisture retention, strength and breakage risk, but the impact is not uniform across all textured hair types. A colored Type 3 curl, relaxed Type 4 hair and keratin-treated coily hair may each require different support. This creates an opportunity for brands to move beyond a simple natural-vs-processed positioning and build products around both texture and treatment history.
The major industry shift is from treating texture as a curl pattern to understanding it as a layered hair state shaped by scalp condition, strand thickness, style, treatment history and cultural context. Consumers are looking for products that help them manage the full routine, from scalp health and moisture balance to protective styles, refresh and repair.
The biggest opportunity is to make textured haircare more precise, with products and messaging that reflect texture, scalp needs and the growing role of health and wellness in hair outcomes. Brands can help consumers care for hair from the inside out, while still honoring the deeper expertise required for Black haircare. The biggest threat is relying on vague “all textures” language, heavy-moisture assumptions or surface level beauty claims that flatten consumer differences and leave important needs underserved.
Instant delivery when paying by credit card, invoice orders may take longer
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied at checkout
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
