Stay ahead of the curve and secure future growth for your business with Mintel’s Bodycare and Deodorant Market Report. The report provides a data-led understanding of the industry and opportunities within the industry for brands in the US.
Market size (bodycare & APDO): The bodycare and antiperspirant/deodorant (APDO) market is projected to reach $9.5 billion in 2024.
Market share: Unilever and P&G’s maintain their dominant positions as nearly all leading companies see total sales gain in an overall growing market.
The upward trajectory of the bodycare/APDO category is bolstered by improved financial outlooks and holistic health trends that reframe essential hygiene routines. Furthermore, the entrance of beauty brands into the bodycare and APDO categories has injected a fresh wave of innovation and challenge to traditional market boundaries, revitalizing the space with new products that blend beauty, health and wellness.
Looking ahead, the industry is poised for steady growth, as new product development continues to deliver on consumer interests in skin health, scent and efficacy. Cross-category, multifunctional benefits will introduce new comprehensive personal care solutions. These trends and advancements provide ongoing momentum for bodycare and APDO brands to enhance their visibility and build their audience.
Get your copy of this report today and upgrade your understanding of the bodycare and APDO market in the US.
This Report includes deodorants and antiperspirants in all packaging formats, including aerosols, sprays, pumps, roll-ons, solid sticks and gels, as well as bodycare products such as lotions, oils and creams. Hand lotion is included in the market size, but grouped with body lotion in market segmentation, as there are few products that are marketed specifically for hand care.
For the purposes of this Report, the body care and deodorant market sizes has been segmented as follows:
Excluded are: foot care, body cleansing products (ie body wash), products designed for use on facial skin, foot care devices or medicated foot care products, such as athlete’s foot medication.
Joan joined Mintel in 2023 as a Senior Analyst in Beauty and Personal Care. Prior to this role, she was an agency-side brand planner and consumer insights analyst for multiple CPG accounts.
Growth and opportunities are driven by consumer trends in skin health, scent and efficacy, while multifunctionality introduces new forms of comprehensive bodycare.
Joan Li
Senior BPC Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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