US BPC Packaging Trends Report 2025
Over half of US beauty and personal care shoppers have admitted to sacrificing packaging quality for lower prices.
Over half of US beauty and personal care shoppers have admitted to sacrificing packaging quality for lower prices.
"Sustainable and innovative designs can serve consumer priorities in product value, performance and emotional draw in a largely price-sensitive shopping environment."
Joan Li, Senior Analyst, Beauty and Personal Care
BPC packaging refers to the container, design, material and labelling of BPC products. Because packaging is not sold on its own, there is no market size or segmentation. Instead, this Report focuses on the following: