Stay ahead of the curve and secure future growth for your business with Mintel’s US Butter, Margarine, and Oils Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting the yellow fats and oils markets. Get a 360° view of the industry including market size, share and forecasted growth.
Butter, margarine and oil are staples in US households, with 99% of consumers reporting usage in this category. As a necessity in households, the cooking fats market has performed resiliently in the face of ongoing economic challenges, and has even seen a boost from external factors such as an increase in cooking at home and rising grocery prices. Mintel forecasts the market is likely to continue to grow over the next five years to 2028.
Consumers have established perceptions and beliefs of cooking fats, making successful innovation a challenge. Emphasising simplicity and ease-of-use will go further in meeting consumer needs.
But consumers remain unconvinced. Concerns over lack of quality, usability and inferiority to butter are high. As consumers have positive views on plant-based butter’s health and sustainability, leaning into messaging around this could lead to the most success for brands.
Purchase Mintel’s full report for a complete analysis of the US Butter, Margarine and Oils Market, including market dynamics, competitive strategies and consumer insights. Readers of this report may also be interested in A Year of Innovation in the Butter, Spreads and Oils Market.
This report, written by Julia Mills, a leading Food & Drink analyst, delivers in-depth commentary and analysis to highlight current trends in the US yellow fats and oils market and add expert context to the numbers.
Butter, margarine and oil maintain their status as staples in US households. Leaning into unique benefits of individual segments will drive the category forward.
Julia Mills
Food & Drink Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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