Stay ahead of the curve with this report on the buy now, pay later (BNPL) industry. A deep analysis of the competitive landscape provides the backdrop for Mintel consumer data, which offers an understanding of what consumers want from BNPL and why. Use this to your advantage and grow your business today. Below, we provide the key topics covered and handpicked insights from the report itself.
BNPL has seen strong growth, driven by younger segments, with almost three-quarters of Millennials using it in the past year. Like other debt products, there is still the potential for financial overextension with missed payment fees (depending on the provider). While competition is intensifying, opportunities are open to pure-plays and traditional FIs alike to capitalise on demand.
BNPL providers should expect to see increased usage during the holiday season, and card issuers are in a good position to capitalise on this. For example, issuers can promote their fee-free introductory offers on BNPL solutions.
Find a complete analysis of opportunities for BNPL providers in the full report. Alternatively, browse our finance industry reports.
Affirm, Amazon, Sezzle, Afterpay, Klarna, and more are analysed within the report scope, offering an understanding of the competitive landscape.
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Leading finance analyst Amr Hamdi offers expert industry insight with this report.
Those who stand out in the BNPL space will be the ones able to own the customer relationship across shopping, payments, and banking touchpoints.
Amr Hamdi
Finance Analyst
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