“The appeal of BNPL is here to stay, although competition will only keep heating up as established companies continue coming to the market with their BNPL offerings. Brands like Amex, PayPal and Goldman Sachs are just some of the new entrants in recent years. Even tech giants like Apple are rumored to be developing their own BNPL solution. Driven by the need to continue growing and find new revenue streams, pure-plays will look to evolve by becoming financial services powerhouses, with product offerings ranging from savings accounts to debit cards, to even crypto capabilities. Whichever iteration of BNPL new entrants decide to come with to the market, those who stand out will be the ones able to own the customer relationship from start to finish, with touchpoints extending across shopping, payments, and banking solutions.”
– Amr Hamdi, Finance Analyst
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