2023
9
US Cannabis and Health Market Report 2023
2023-07-28T04:09:05+01:00
REP80DF1D2A_93C5_4C81_8C88_D6E574097CF5
3695
165341
[{"name":"Cannabis and CBD","url":"https:\/\/store.mintel.com\/industries\/cannabis-cbd"},{"name":"Health and Wellbeing","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing"}]
Report
en_GB
“The landscape of cannabis and health in the US is rapidly evolving. A growing acceptance of cannabis, increased interest in cannabis products, rising trends in micro-dosing, exploration of alternative consumption…
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  6. US Cannabis and Health Market Report 2023

US Cannabis and Health Market Report 2023

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“The landscape of cannabis and health in the US is rapidly evolving. A growing acceptance of cannabis, increased interest in cannabis products, rising trends in micro-dosing, exploration of alternative consumption methods and an emerging focus on targeted treatment options drive growth. These trends signify a shift towards a more holistic and individualized approach to cannabis and healthcare.”

–   Fiona O’Donnell, Senior Director – US Reports

This report discusses the following key topics:

  • State of the cannabis market and how it’s faring in the current economic climate
  • The role of targeted formats and low-dose options in the health-focused cannabis market
  • Changes in cannabis usage frequency
  • Health reasons for using and health concerns
  • Attitudes and behaviors toward cannabis consumption
Collapse All
  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top Takeaways
    • Consumer trends
    • Cannabis is well-entrenched in wellness routines
      • Figure 1: Change in cannabis consumption, 2023
    • Mental health support leads reasons for using
      • Figure 2: Reasons for health use, 2023
    • Address health concerns to grow user base
    • Cannabis benefits from positive safety halo
      • Figure 3: Attitudes toward cannabis safety, 2023
    • Competitive strategies
    • Alternative formats support targeted health needs
    • Cannabis can benefit exercise and recovery
    • Micro-dosing and low-dose options aid inexperienced and wellness-focused users
    • Personalized cannabis medicine sustains holistic health
    • Market predictions
      • Figure 4: Cannabis and health outlook, 2023-28
    • Opportunities
    • Improve access to medical prescription cards
    • Use technology to help young adults overcome cannabis concerns
    • Invest in education
    • Support older adults with tailored wellness solutions
  3. State of the Cannabis Market

    • Legal differences shape markets
  4. Market Value Indicators

    • Cannabis market continues to grow…
    • …but profit margins are being squeezed
    • Medical marijuana market fueled by legalization and growing investment
  5. Market Drivers

    • Most adults don’t have a prescription card…
      • Figure 5: Prescription status, 2023
    • …but health is a strong driver of use
      • Figure 6: Primary reason for use, 2023
    • Access to prescriptions reduces barriers to use and improves adherence
      • Figure 7: Prescription status, by financial situation, 2023
      • Figure 8: Change in cannabis consumption, by prescription status, 2023
    • Cannabis reform could lead to more uses and benefits
    • Expect emergence of cannabis-supporting products
  6. Competitive Strategies and Market Opportunities

    • Align formats with targeted benefits
      • Figure 9: Usage and interest in cannabis formats, 2023
    • Is ‘stoner-cising’ the future of working out?
    • Manage symptoms with micro-dosing and low-dose formats
    • Personalized cannabis medicine could provide tailored treatment plans
  7. The Cannabis and Health Consumer – Fast Facts

    • Improved access and wellness drivers spur more frequent usage
    • Wellness benefits are wide-ranging, led by mental health
    • Health concerns are minimal but elevated among young adults
    • Cannabis boosted by positive safety perceptions
    • Use digital solutions to help young adults overcome cons of cannabis
  8. Change in Cannabis Consumption

    • Frequency of cannabis usage is on the rise
      • Figure 10: Change in cannabis consumption, 2023
    • Young adults drive the market but older adults show adherence
      • Figure 11: Change in cannabis consumption, by age, 2023
    • Reduced use impacted by finance and health concerns
      • Figure 12: Change in cannabis consumption, by financial situation, 2023
      • Figure 13: Health concerns, by change in cannabis consumption, 2023
  9. Cannabis Health Motivations

    • Mental health concerns drive cannabis usage
      • Figure 14: Reasons for health use, 2023
    • Expand reach with low-dose options for sleep and targeted pain relief
      • Figure 15: Reasons for health use, by primary use, 2023
      • Figure 16: Reasons for health use, by prescription status, 2023
    • Age dictates different health needs
      • Figure 17: Reasons for health use, by age, 2023
  10. Cannabis Health Concerns

    • Tackle health concerns to convert non-users
      • Figure 18: Cannabis health concerns, 2023
    • Address over-eating, anxiety and productivity to improve adherence
      • Figure 19: Cannabis health concerns, by cannabis health attitudes, 2023
    • Despite engagement, young adults report elevated health concerns
      • Figure 20: Cannabis health concerns, by age, 2023
  11. Cannabis Health and Safety Attitudes

    • Pros outweigh cons when it comes to cannabis
      • Figure 21: Cannabis health and safety attitudes, 2023
    • Older adults embrace wellness benefits of cannabis
    • Younger adults have concerns, seek tailored solutions
      • Figure 22: Cannabis health and safety attitudes, by age, 2023
    • Perceptions of safety and wellness elevated among those struggling financially
      • Figure 23: Select cannabis health and safety attitudes, by financial situation, 2023
  12. Appendix – Data Sources and Abbreviations

    • Data sources
    • Market data
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations

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