This Market Dynamics report features market data extracted from Mintel’s US Carbonated Soft Drinks Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US carbonated soft drinks market. The full US report is available to purchase here.
Meet the Expert Behind the Analysis
This report is written by Jack Doggett. Jack joined Mintel in 2025 after two years spent analyzing consumer insights in the food, drink and entertainment space. He combines his experience in market research with his BS in Statistics to employ a data-driven and actionable point of view toward insights.
Indulgence remains at the heart of carbonated soft drinks, but BFY options are bubbling up in a market where reduced sugar options will command a premium.
Jack Doggett
Food & Drink Analyst
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MARKET DYNAMICS
- Market context
- Market drivers
- Prices have been on the rise
- Graph 1: nonalcoholic beverages and beverage materials average, 2000-25
- Low consumer confidence
- Graph 2: consumer sentiment index, 2022-25
- How much will tariffs affect CSDs?
- Despite fears, consumers are not worried about CSDs specifically
- Moderation in the name of health
- Graph 3: changes in diet, 2024
- Functional sodas are a hot commodity
- Cane sugar coming to Coca-Cola
- Market size and forecast
- Retail sales and forecast of carbonated soft drinks
- Market segmentation
- The big three remain atop sales, but others grow
- Graph 4: multi-outlet sales of carbonated soft drinks, by leading companies, rolling 52 weeks 2024 and 2025
- The others are gaining momentum
- Potential tariffs expected to slow growth, but not by much
- Retail sales of carbonated soft drinks, by segment
- Graph 5: total retail sales and forecast of carbonated soft drinks, by segment, 2019-2030
- Retail sales of carbonated soft drinks, by segment
- Market share/brand share
- Regular soft drinks have three regulars
- Graph 6: multi-outlet sales of regular carbonated soft drinks, by leading companies, rolling 52 weeks 2024 and 2025
- Growth across the majority of the board
- Others are beginning to bubble up in the growing diet category
- Graph 7: multi-outlet sales of diet carbonated soft drinks, by leading companies, rolling 52 weeks 2024 and 2025
- The diet space experiences a myriad of increases across different brands
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CONSUMER INSIGHTS
- Usage of Carbonated Soft Drinks
- Declines in usage likely driven by health
- Graph 8: CSD consumption in the past three months, 2024-25
- Associations
- Flavor is the top association across all CSDs
- Graph 9: CSD associations, 2025
- Premium benefits
- Easily understood benefits rise to the top
- Attitudes
- Planned purchasing, brand preference and sugar-free options are key
- Graph 10: select attitudes about CSDs, 2025
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INNOVATION AND MARKETING STRATEGIES
- Launch activity and innovation
- Dr Pepper inspires creamy competition
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APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
- Retail sales and forecast of total carbonated soft drinks, at inflation-adjusted prices
- Retail sales and forecast of regular carbonated soft drinks, at inflation-adjusted prices
- Retail sales and forecast of diet carbonated soft drinks, at inflation-adjusted prices
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
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