"Enjoyment remains central to CSDs, as consumers look for small moments of indulgence, while continued BFY innovation extends occasions and shifts category perceptions."
Sydney Riebe, Analyst - US Food and Drink
For the purposes of this report, Mintel has used the following definitions:
Carbonated soft drinks are non-alcoholic beverages that have added carbonation. This includes beverages with a range of flavors, sweeteners, and colors. Colas, non-colas, craft, natural and stevia-sweetened CSDs are combined in the regular and diet segments.
This report divides the market into two segments:
Excluded from this report are flavored and unflavored sparkling water brands such as Perrier, carbonated energy drinks such as Red Bull, carbonated juice drinks, certain hybrid drinks (eg Bai Bubbles) and alcoholic beverages. Sales of CSDs through fountains, vending machines, and foodservice (ie restaurants, cafeterias, food trucks) are also excluded.
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