Casual dining today is anchored less by novelty and more by reassurance. 65% of consumers agree casual dining is an ideal place for socializing, reinforcing that the category’s core value lies in predictable comfort, human interaction, and ease, not speed or constant innovation.
"Growth in casual dining will come from reducing friction in the dining experience. Operators must selectively use tech and flexible menus to modernize without losing the social comfort that consumers trust."
Varchasvi, Research Analyst
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
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We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
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There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
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When carrying out background research, I find Mintel an excellent starting point.
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