US Casual Dining Restaurants Market Report 2023
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Understand the latest casual dining industry trends and opportunities within the US. Use Mintel’s in-depth market research to become more informed and tackle challenges in your industry. This report examines the impact of inflation on casual dining habits, differences in age group casual dining preferences, and opportunities for restaurant operators in the current market. Read on to discover our insights.
As found in Mintel’s Economic Outlook Report, half of consumers would cut back on dining out and leisure activities if they had to cut back on their household budgets. Some consumers will see the rising cost of eating at home as a reason to dine out. However, most consumers will dine with value top of mind, looking for the best value for money possible in terms of food quality, quantity, and overall dining experience.
This report finds that older consumers (aged 55+) appreciate the menu variety offered by casual dining restaurants, providing them with an opportunity to take a break from cooking at home. In contrast, younger consumers (aged 18-34) are likely to favour large portion sizes provided by casual dining restaurants, given the current inflationary environment.
Though indulgence and excitement are top of mind for diners in 2023, consumers also expect restaurants to have healthier and plant-based options on the table. This is particularly true of younger consumers (aged 18-34) when compared with other demographics, and even more so when these consumers are affluent.
Casual dining and fast food restaurants have seen the highest on-premise visitation, but there is still a gap in off-premise dining. To boost off-premise traffic, restaurants can focus on introducing mobile apps, loyalty programs, and delivery/takeout deals.
Over a quarter of consumers aged 21-34 associate casual dining restaurants with good cocktail menus. Operators can seize the opportunity to offer a wider range of non-alcoholic beverages, catering to this demographic and sober curious consumers.
Take advantage of the full breadth of casual dining industry analysis, trends, insights, and opportunities in the report by purchasing your copy today. Or, take a look at our extensive foodservice market research to find exactly what you’re looking for.
The purpose of this Report is to analyse consumers’ attitudes, behaviours, and perceptions surrounding casual dining restaurants. Casual dining restaurants, for the purpose of this report, are defined as full-service restaurants that serve alcohol.Â
Restaurants discussed: Chuck E Cheese, Buffalo Wild Wings, Applebee’s, Outback Steakhouse, Olive Garden, Chili’s, P.F. Chang’s, O’Charley’s, TGI Fridays, Uno Pizzeria & Grill, Logan’s Roadhouse, and more.
This report, written by Varchasvi, a leading foodservice analyst, delivers in-depth commentary and analysis to highlight current trends in the casual dining industry and add expert context to the numbers.
Having consistently delivered on menu variety, quality, and value despite labour and supply challenges, the casual dining segment is primed to leverage consumer loyalty, innovate boldly, and participate in emerging consumer trends, while maintaining its mass appeal as an affordable dining experience that feels reliable and special.
Varchasvi
Analyst, US Foodservice and Mintel Menu Insights
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.