Changing Face of US Healthcare Market Report 2022
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“Most consumers regard the healthcare system as at least somewhat trustworthy, giving healthcare and insurance providers the opportunity to re-examine the way they connect with patients. Despite digital advances in healthcare, consumers still want a traditional healthcare experience that provides comprehensive health so that they feel empowered and in control of their health and wellness journey.”
– Dorothy Kotscha, Health Analyst
This report discusses the following key topics:
- Trust within the healthcare system and how that has changed over the past 12 months
- What consumers consider to be reliable sources of health-related information and how social media impacts the way consumers digest health and wellness information
- Where consumers prefer to receive non-emergency care
- Consumer expectations for the ideal healthcare experience and how that has changed in light of the COVID-19 pandemic
- Consumer sentiment toward health and wellness monitoring including interest in technology to monitor health and the concerns that come with increased technological use
Collapse All
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Overview
- What you need to know
- This Report looks at the following areas
- Definition
- Market context
- What you need to know
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Executive Summary
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- Top takeaways
- Market overview
- Figure 1: Healthcare outlook, 2022-27
- Opportunities and challenges
- Healthcare largely remains an in-person business
- Figure 2: Select ideal health experience factors, 2022
- Consumers consider trying additional alternative healthcare solutions
- Figure 3: Select non-emergency health services usage, 2022
- Consumers are listening to more than just their doctor
- Figure 4: Credible information sources, 2022
- Key consumer insights
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Snapshot of US Healthcare
- Healthcare spending is expected to remain robust
- Figure 5: Total US spending on health care goods and services, at current prices, 2017-27
- The majority of consumers rely on employer-provided healthcare coverage
- Figure 6: Percent of Americans with specified types of health insurance, 2017-20
- Figure 7: ACA enrollment, 2015-20
- Healthcare spending is expected to remain robust
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Market Factors
- The Inflation Reduction Act of 2022 ushers in modest healthcare reforms
- Economic instability may erode trust in the healthcare system
- Supply chain disruptions and increased demand for medication continue to plague healthcare industry
- Aging population will put additional strain on the healthcare system
- Figure 8: Select non-emergency health services usage (NET), 2022
- Retail health locations are rethinking brick-and-mortar strategy
- The Inflation Reduction Act of 2022 ushers in modest healthcare reforms
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Competitive Strategies and Market Opportunities
- Tech partnerships provide a layer of convenience for virtual appointments
- Figure 9: Health Tap Instagram post, 2022
- Remote work mindset may influence preference for virtual healthcare options
- Figure 10: Select Ideal health experience, by work-from-home status 2022
- Build relatable engagement on social media platforms
- Figure 11: Changes in select healthcare trust, 2022
- Consumers expect transparency and official sources of information
- Figure 12: Select credible information sources, trended 2020-22
- Health brands connect with consumers through podcast series
- Figure 13: Pfizer Instagram post, 2021
- Tech partnerships provide a layer of convenience for virtual appointments
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The Healthcare Consumer – Fast Facts
- Medical professionals provide reliable healthcare information
- Honesty and expertise are the key to connecting with patients
- Focus on optimizing the in-office healthcare experience
- Health monitoring can give patients a greater sense of control over their health
- Medical professionals provide reliable healthcare information
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Trust in Healthcare
- The healthcare system is mostly trustworthy, but there’s room for improvement
- Figure 14: Trust in the healthcare system, 2022
- Connect with women to build trust
- Figure 15: Trust in the healthcare system, by gender, 2022
- Trust comes with age
- Figure 16: Trust in the healthcare system, by generation, 2022
- Hispanic consumers feel disconnected from the healthcare system
- Figure 17: Trust in the healthcare system, by generation, 2022
- Employment situation shapes healthcare perceptions
- Figure 18: Trust in the healthcare system, by employment status, 2022
- The healthcare system is mostly trustworthy, but there’s room for improvement
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Changes in Trust
- Trust in traditional healthcare platforms is strained
- Figure 19: Changes in healthcare trust, 2022
- Social media creators garner more trust among young and middle-aged consumers
- Figure 20: Changes in healthcare trust, social media creators, 2022
- Helping younger consumers navigate nuanced insurance plans will build trust
- Figure 21: Changes in health insurance trust in health insurance providers, by generation, 2022
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- Figure 22: Aflac Instagram post 2022
- Trust in traditional healthcare platforms is strained
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Credible Information Sources
- Medical professionals are still the go-to for credible health information
- Figure 23: Credible information sources, 2022
- Gen Z finds credibility outside the doctor’s office
- Figure 24: Select credible information sources, Gen Z, 2022
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- Figure 25: Betterfly Instagram post, 2022
- Setting matters when connecting with Black consumers
- Figure 26: Select credible information sources, Black consumers, 2022
- Medical professionals are still the go-to for credible health information
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Building Trust in Healthcare
- Honesty tops expertise and experience
- Figure 27: Trustworthiness factors, 2022
- Millennials value sustainability, innovation and diversity
- Figure 28: Trustworthiness factors, Millennials, 2022
- Multicultural consumers look for transparency and expertise
- Figure 29: Trustworthiness factors, by race and Hispanic origin, 2022
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- Figure 30: Health in Her HUE Instagram post, 2022
- Honesty tops expertise and experience
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Health Services Usage
- Consumers want to keep healthcare in the exam room, but are interested in bringing it home
- Figure 31: Non-emergency health services usage, 2022
- Usage and interest in mental health services remains high
- Figure 32: Non-emergency mental health services usage, by generation, 2022
- Consumers want to keep healthcare in the exam room, but are interested in bringing it home
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Ideal Healthcare Experience
- Consumers want the basics done well
- Figure 33: Ideal health experience, 2022
- Offer a wider range of appointment options to meet generational preferences
- Figure 34: Select ideal health experience, by generation, 2022
- Black consumers have unique needs for healthcare experiences
- Figure 35: Select ideal health experience, by Black consumers, 2022
- Consumers want the basics done well
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Attitudes toward Health Monitoring
- Consumers want to take control of their health through health monitoring
- Figure 36: Attitudes toward health monitoring, 2022
- Health monitoring sees universal appeal
- Figure 37: Attitudes toward health monitoring, by age, 2022
- Consumers want to take control of their health through health monitoring
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Appendix – Data Sources and Abbreviations
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Data sources
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Appendix – The Market
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- Figure 38: Total US spending on health care goods and services, at inflation-adjusted prices, 2017-27
- Figure 39: ACA enrollment, by age, 2016-20
- Figure 40: Percent of Americans who are uninsured, 2017-20
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- Figure 41: Number of people enrolled in Original Medicare, by specific type of plan, 2013-20
- Figure 42: Distribution of Medicare enrollees, by age, 2013-20
- Figure 43: Number of people enrolled in Medicare Part D (prescription drug plans), by source of coverage, 2013-20
- Figure 44: Number of people enrolled in Medicare Supplement Insurance (Medigap), 2013-20
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- Figure 45: Number enrolled in Medicare hospital/medical plans, by age, 2015-20
- Figure 46: Number of people enrolled in Medicare hospital/medical plans, by type of plan, 2013-20
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Appendix – The Consumer
- Asian consumers see value in health technology
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- Figure 47: Select attitudes toward health monitoring, by Asian consumers, 2022
- Health professionals considered most credible sources for health-related information
- Figure 48: TURF Analysis – Credible information sources, 2022
- In-person and convenience part of ideal healthcare scenario
- Figure 49: TURF Analysis – Ideal healthcare experience, 2022
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- Figure 50: Table – TURF Analysis – Ideal healthcare experience, 2022
- Methodology
- Asian consumers see value in health technology
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