This US healthcare industry report covers how consumers perceive ongoing changes to healthcare and how they would like to experience healthcare. The changing face of healthcare in the United States reflects a dynamic landscape influenced by consumer expectations, technological advancements, and market pressures. Discover the core topics analyzed in this report below, alongside handpicked insights.
Core Topics Analyzed
- Market factors impacting changes in healthcare.
- Changes and current trust in healthcare.
- Presence of health insurance providers and access to healthcare.
- Usage and interest of technology in healthcare.
- Credible sources of information for consumers.
- Ideal consumer health care experiences.
- Attitudes and behaviors toward health care/management.
US Healthcare Industry Overview: Consumer Trends
- Consumers across all generations express a desire to feel valued within the healthcare system, but many do not, particularly marginalized communities and aging women. There is a general increase in trust in individual medical professionals, though trust in the system as a whole remains a challenge.
- The introduction of technology, such as telehealth and health apps, is met with both interest and doubt. While consumers are interested in the efficiency and personalization these technologies can offer, there is also concern about the safety of medical information, particularly among Gen Z, due to a rise in health cyberattacks.
- The healthcare market is driven by a rapidly aging population, which is straining the system. These consumers often prefer in-person interactions, presenting a challenge for the adoption of telemedicine. There are opportunities for healthcare brands and insurance companies to increase trust and loyalty by providing incentives for proactive healthcare, bridging accessibility gaps, and offering education on personalized experiences like menopause.
Buy the full report for a complete review of the US healthcare industry. You may also want to browse our catalog of health and wellbeing research.
Expert Analysis
Leading health analyst David Hamlette delivers expert industry insights into the US healthcare industry with this in-depth report.
With the digitizing evolution of healthcare through telemedicine, consumers are forced to rediscover what it means to be valued and understood throughout stages of their health journey.
David Hamlette
Research Analyst, Health and Wellbeing
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- Key issues covered in this Report
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Executive Summary
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Consumer Insights
- Consumer fast facts
- Changes of trust in healthcare space
- Graph 1: trust in healthcare system, trended, 2022-24
- Graph 2: select trust in healthcare -somewhat trustworthy, by generation, 2024
- Trust in health care services
- Graph 3: select changes in trust in past 12 months – improved , 2024
- Graph 4: select changes in trust in past 12 months, 2024
- Access to healthcare
- Graph 5: access to health care services, 2024
- Graph 6: select access to health care services – urgent care, by age, 2024
- Graph 7: select access to health care services – none, by income and race, 2024
- Usage and interest of technology in healthcare
- Graph 8: usage and interest in health care technology, 2024
- Graph 9: usage and interest in health care technology, 2024
- Graph 10: select usage and interest in health care technology, by generation, 2024
- Graph 11: select usage and interest in health care technology – self diagnostics, by gender and marital status, 2024
- Credible information sources in healthcare
- Graph 12: rank of credible health sources, 2024
- Graph 13: select rank of credible health sources – #1 rank for drug stores, by generation, 2024
- Ideal healthcare experiences
- Graph 14: ideal health care experience, 2024
- Graph 15: select ideal healthcare experience, by gender and age, 2024
- Graph 16: select ideal healthcare experience – consult with friends and family, by ethnicity and language primarily spoken in the home, 2024
- Attitudes and behaviors toward healthcare
- Graph 17: attitudes and behaviors toward health care, 2024
- Graph 18: select attitudes and behaviors toward health care, by generation, 2024
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Competitive Strategies
- Launch activity and innovation
- Marketing and advertising
- Opportunities
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The Market
- Market context
- Market drivers
- Graph 19: % of population – by select ages, 2018-28
- Graph 20: types of health insurance held, 2024
- Graph 21: % of people enrolled in Original Medicare, by type of plan. 2016-21
- Graph 22: ACA enrollment, 2017-24
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Appendix
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