US Cheese – Market Dynamics 2025
Cheese remains a household staple for most consumers, with shifting consumption habits and preferences inviting continued flavor, format and nutritional innovation.
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THE MARKET
- Snapshot – market size & forecast
- Consumers and the economic outlook
- Market factors
- Domestic cheese giants are shielded from tariff risks, but consumer concerns may shift habits
- FMMO changes are impacting the dairy and cheese markets
- Cheese offers versatility to fulfill snacking needs
- Market size and forecast
- Slow to moderate sales growth expected for cheese in coming years
- Retail sales and forecast of cheese
- Graph 1: total retail sales and forecast of cheese, at current prices, 2019-30
- Retail sales and forecast of cheese
- Market segmentation
- Natural cheese remains the dominant market segment
- Graph 2: total retail sales and forecast of cheese, by segment, at current prices, 2019-30
- Retail sales of cheese, by segment
- Market share/brand share
- Private label inches closer to half of the cheese market share
- Graph 3: MULO sales of cheese – market share, by leading companies, rolling 52 weeks 2025
- Sales of cheese, by company
- Private label controls the majority of the natural cheese market
- Graph 4: MULO sales of natural cheese – market share, by leading companies and brands, rolling 52 weeks 2025
- Sales of natural cheese, by company
- Bel Group wins with spreadable and snackable formats
- Graph 5: MULO sales of processed cheese – market share, by leading companies and brands, rolling 52 weeks 2024 and 2025
- Sales of processed cheese, by company
- Private label steals cream cheese share from segment leader Kraft Heinz
- Graph 6: MULO sales of cream cheese/cream cheese spreads – market share, by leading companies and brands, rolling 52 weeks 2025
- Sales of cream cheese/cream cheese spreads, by company
- Leading cottage cheese brands continue to see significant sales growth
- Graph 7: MULO sales of cottage cheese – market share, by leading companies and brands, rolling 52 weeks 2025
- Sales of cottage cheese, by company
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APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
This Market Dynamics report features market data extracted from Mintel’s US Cheese Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US cheese market. The full report is available to purchase here.
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