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Chocolate Confectionery

US Chocolate Confectionery – Market Dynamics 2026

US Chocolate Confectionery – Market Dynamics 2026

THE MARKET

Market size and forecast

Market size and forecast of chocolate confectionery

Graph 1: [no title]

Total retail sales and forecast of chocolate confectionery

Market segmentation

Everyday snacking overtakes special occasions as the core driver of chocolate demand

Graph 2: total retail sales and forecast of chocolate confectionery, by segment, at current prices, 2021-31

Snack-size leads the pack as the fastest-growing volume segment

Graph 3: volume change of MULO chocolates sales, 2021-25

Market share/brand share

Big brands still set the pace as trust becomes a purchase shortcut

MULO+ sales of chocolate confectionery, by leading companies

MULO+ sales of box/bag/bar <3.5 oz chocolate confectionery, by leading companies and brands

MULO+ sales of box/bag/bar >3.5 oz chocolate confectionery, by leading companies and brands

MULO+ sales of snack size chocolate confectionery, by leading companies and brands

MULO+ sales of chocolate gift boxes, by leading companies and brands

MULO+ sales of seasonal chocolate confectionery, by leading companies and brands

MULO+ sales of sugar free chocolate confectionery, by leading companies and brands

APPENDIX

The market

Total retail sales and forecast of chocolate confectionery, at inflation-adjusted prices

Average annual household spending on chocolate confectionery

Total retail sales of chocolate confectionery, by segment

Total retail sales and forecast of box/bag/bar <3.5 oz, at current prices

Total retail sales and forecast of box/bag/bar <3.5 oz, at inflation-adjusted prices

Value, average price and volume of MULO box/bag/bar <3.5 oz sales

Total retail sales and forecast of box/bag/bar >3.5 oz, at current prices

Total retail sales and forecast of box/bag/bar >3.5 oz, at inflation-adjusted prices

Value, average price and volume of MULO box/bag/bar >3.5 oz sales

Total retail sales and forecast of snack-sized chocolate, at current prices

Total retail sales and forecast of snack-sized chocolate, at inflation-adjusted prices

Value, average price and volume of MULO snack-sized chocolate sales

Total retail sales and forecast of gift-box chocolates, at current prices

Total retail sales and forecast of gift-box chocolates, at inflation-adjusted prices

Value, average price and volume of MULO gift-box chocolates sales

Total retail sales and forecast of seasonal chocolates, at current prices

Total retail sales and forecast of seasonal chocolates, at inflation-adjusted prices

Value, average price and volume of MULO seasonal chocolates sales

Total retail sales and forecast of sugar-free chocolates, at current prices

Total retail sales and forecast of sugar-free chocolates, at inflation-adjusted prices

Value, average price and volume of MULO sugar-free chocolates sales

Total retail sales of chocolate confectionery, by channel, at current prices

Total retail sales of chocolate confectionery, by channel, at current prices, 2024 and 2026

Supermarket sales of chocolate confectionery, at current prices

Convenience store sales of chocolate confectionery, at current prices

Sales of chocolate confectionery through other retail channels, at current prices

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