Stay ahead of the curve and secure future growth for your business with Mintel’s US Chocolate Confectionery Market Report. Get a 360° view of the US chocolate confectionery market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Chocolate is part of the weekly lineup for half of chocolate consumers, suggesting that chocolate hits the permissible indulgence sweet spot for many. Perhaps some of this is tied to chocolate’s strong role as the go-to comfort food for around half of chocolate consumers, too. The uncertainty of the last few years may have further solidified this category’s role as solution for solace. Now, though, a different type of uncertainty remains tied to surging ingredient costs and supply chain challenges.
With inflation likely to persist in impacting chocolate prices, the importance of value and accessibility will persist. Private label has proven its ability to deliver on value and quality, which is resonating particularly with younger generations and contributing to year over year category growth that outpaced the market overall.
Balancing quality and value while delivering modernized options that meet the interests of frequent category explorers will be an ongoing opportunity for the chocolate market. Brands can continue to reach consumers with options that make exploration more accessible like snack size formats, portionable products, single serve options. There’s also space to take existing products on more explorative routes with pairing inspiration.
Purchase the full report for a complete overview of the US chocolate market, including consumer insights and comprehensive analysis from Mintel’s industry experts. Readers of this report may also be interested in Mintel’s A Year of Innovation in Chocolate Confectionery.
This report covers chocolate confectionery products, including those in bar, bag, and box form, and those sold year-round or seasonally for holidays. Primarily this includes chocolate that is sold in grocery outlets, such as supermarkets (conventional and natural), mass merchandisers, drug stores, and convenience stores. However, the report also covers chocolate confectionery that is sold in specialty chocolate shops operated by Godiva, Lindt, and Ghirardelli.
This report is written by Kelsey Olsen, Food & Drink Analyst. Kelsey joined Mintel in 2022 as a US Food and Drink Analyst. Kelsey uses her expertise to identify changing consumer behavior, industry trends, and innovation across packaged food and drink categories. Kelsey has a B.A. in Nutrition with a concentration in Food Studies and Business from the College of St. Benedict in Minnesota.
Chocolate puts the routine in indulgence, with the category’s strong ties to comfort food and its portionable nature.
Kelsey Olsen
Food & Drink Analyst
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