Stay ahead of the curve in the US Clean Beauty Industry with Mintel’s in-depth market report. This report examines consumer usage, definitions and attitudes toward “clean” personal care and beauty products.
Key Issues Covered in this Report
- How consumers define “clean beauty”.
- What types of “clean” beauty and personal care products are used and priority sub-categories when purchasing “clean”.
- Attributes that build consumer trust in a beauty and personal care brand.
- Where consumers look for information on “clean” products.
- Where consumers are buying “clean” beauty and personal care products.
- Attitudes and behaviors toward beauty and personal care with emphasis on changes in product usage, sustainability and safety perceptions.
What’s Happening in the US Clean Beauty Industry?
A majority of adults are turning toward the “clean beauty” category more so than years prior. While there is no set definition for “clean beauty”, over half of consumers define “clean” as products created with the use of non-toxic ingredients. Nonetheless, consumers ultimately choose products that reflect their own values and definitions of “clean”, with the help of third-party credentials and retailer merchandising.
- US clean beauty consumer habits: 93% US consumers have used any “clean” personal care products in the past 12 months.
Even as “clean” and eco-friendly attributes remain important to adults, these non-functional attributes don’t necessarily drive efficacy; brands must showcase effectiveness in tandem with value-driven “clean” claims to warrant long-term use and build trust.
Expert Analysis from a BPC Industry Specialist
This report, written by Carson Kitzmiller, a leading BPC analyst, delivers in-depth commentary and analysis to highlight current trends in the US clean beauty market and add expert context to the numbers.
An established segment of the BPC market, “clean and conscious” product concepts evolve to support consumer desire for trust, safety and affordability.
Carson Kitzmiller
Senior Analyst, Beauty & Personal Care