2025
9
US Coffee and RTD Coffee Market Report 2025
2025-08-29T06:02:27+00:00
REPDEC53BD3_22FF_4702_A33D_2094B15178BA
3695
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Report
en_GB
US consumer engagement with at-home coffee continues to solidify as nine in 10 report consumption across different coffee types. The details of coffee engagement continue to get more fluid, though,…
US
Coffee
simple

US Coffee and RTD Coffee Market Report 2025

"Volatile market conditions continue to shake up consumers' already-evolving coffee habits. Proving brand adaptability in at-home coffee rituals will benefit in near term and beyond."

Kelsey Girard - Senior Food & Drink Analyst

Kelsey Girard - Senior Food & Drink Analyst

US Coffee Market – Trends and Insights

  • At-home coffee consumption remains strong in the US, with nine in 10 consumers engaging across various coffee types. Younger generations are driving fluidity in coffee habits, favoring exploration and variety over routine.
  • Younger consumers’ desire for variety is fueling innovation in areas like cream/creamer customization, coffee temperature mixing, and expanded at-home coffee setups, reflecting their interest in personalization.
  • There is an opportunity to connect coffee variety with intentionality, as older generations demonstrate the value of routines in building daily coffee anticipation. Different preparation methods, caffeine levels, and seasonal flavors can cater to varying schedules, moods, and times of the year.
  • Tariffs are expected to elevate coffee prices further, prompting consumers to adapt. At-home coffee is likely to be more resilient than foodservice coffee, but price sensitivity may lead to reduced brand loyalty and increased experimentation with formats that fit individual budgets.

Key Topics Analyzed in the Report:

  • Trended at-home coffee consumption and cream/creamer consumption
  • Change in coffee and caffeine behaviors
  • Potential changes in coffee habits with higher prices
  • Appealing coffee flavors, ingredients or styles
  • Appealing cream/creamer flavors and ingredients
  • Hot and cold coffee drink occasions/associations
  • Coffee appliance/accessory ownership and interest
  • Coffee attitudes
Report AttributesDetails
Published DateAugust 2025
Data Range2019-2030
Measurement MetricsRevenue in $
Consumer Data2,000 internet users aged 18+, May 2025
Number of Pages91
Market SegmentationRoasted coffee, Single-cup coffee, Instant coffee, Ready-to-drink coffee, Dairy cream and creamer, Non-dairy creamer
Leading Coffee Brands Featured in the ReportFolgers, Dunkin’, Café Bustelo, Starbucks, Maxwell House, Gevalia, Peet’s Coffee, Stumptown Coffee Roasters, Caribou Coffee, Eight O’Clock, Community Coffee, Keurig, Nescafé, STōK, International Delight, Java Monster

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  1. EXECUTIVE SUMMARY

    • What you need to know
    • Market size and forecast
    • Market predictions
    • What consumers want and why
    • Opportunities
    • Support value-driven, personal coffee habit adaptations
    • Graph 1: expected change in habits if the price of coffee went up, 2025
    • Stay agile as coffee habits continuously evolve
    • Graph 2: reported change in coffee behaviors, by generation, 2025
    • Convert rituals to the anticipation found in more routine habits
    • Graph 3: coffee attitudes, by generation, 2025
  2. MARKET DYNAMICS

    • Market context
    • Market drivers
    • Tariffs remain a moving target, but initial numbers indicate the strength of their impact
    • Price of coffee continues to bubble up
    • Graph 4: global price of coffee, other Mild Arabica, monthly, not seasonally adjusted, 2000-25
    • Scenarios for supply demand imbalance implications
    • At-home and away-from-home food expenditures steadily rise
    • Graph 5: sales of food at home and away from home, 2010-25
    • Slight increases to confidence not reflected in financial health perceptions
    • Graph 6: Consumer Sentiment Index, 2007-25
    • Graph 7: trended financial health, 2020-25
    • Market size and forecast
    • As uncertainty heats up, coffee sales growth cools
    • Retail sales and forecast of coffee and RTD coffee
    • Graph 8: total retail sales and forecast of coffee and RTD coffee, at current prices, 2019-30
    • Retail sales and forecast of coffee and RTD coffee, at current prices
    • Retail sales and forecast of coffee and RTD coffee, at inflation-adjusted prices
    • Outlook for cream and creamers looks smooth
    • Graph 9: total retail sales and forecast of dairy and non-dairy cream and creamer, at current prices, 2019-30
    • Retail sales and forecast of cream and creamers, at current prices
    • Retail sales and forecast of cream and creamers, at inflation-adjusted prices
    • Market segmentation
    • Coffee and RTD coffee sales see shifts within segments reflecting modernizing coffee habits
    • Graph 10: total retail sales and forecast of coffee and RTD coffee, by segment, at current prices, 2019-30
    • Retail sales of coffee and RTD coffee, by segment
    • Dairy and non-dairy cream/creamers see steady growth on the horizon
    • Graph 11: total retail sales and forecast of dairy and non-dairy cream and creamer, by segment, at current prices, 2019-30
    • Retail sales of cream and creamer, by segment
    • Market share/brand share
    • Coffee and RTD coffee
    • Coffee and RTD coffee leading company performance a mixed bag
    • Graph 12: MULO sales of coffee and RTD coffee, by leading companies, market share %, rolling 52 weeks 2025
    • Sales of coffee and RTD coffee, by leading companies, rolling 52 weeks 2024 and 2025
    • The JM Smucker Company hits one third of the roasted coffee market share, private label and other brands speak to switching behaviors
    • Sales of roasted coffee, by leading companies, rolling 52 weeks 2024 and 2025
    • Single-cup coffee slows its pour, but Nestlé SA sees success
    • Sales of single-cup coffee, by leading companies, rolling 52 weeks 2024 and 2025
    • Instant coffee segment is booming, with ample space for innovation and brand expansion
    • Sales of instant coffee, by leading companies, rolling 52 weeks 2024 and 2025
    • STōK, private label, and other brands suggest paths to growth found within RTD Coffee diversification
    • Sales of RTD coffee, by leading companies, rolling 52 weeks 2024 and 2025
    • Cream and creamers
    • Other brands’ non-dairy creamer growth emphasizes opportunity for innovation and specialty
    • Graph 13: MULO sales of non-dairy creamers, by leading companies and brands, rolling 52 weeks 2025
    • Sales of non-dairy creamers, by leading companies, rolling 52 weeks 2024 and 2025
    • Private label continues to dominate dairy cream and creamers, organic brands gain ground
    • Graph 14: MULO sales of dairy cream and creamers, by leading companies and brands, rolling 52 weeks 2025
    • Sales of dairy cream and creamers, by leading companies, rolling 52 weeks 2024 and 2025
  3. CONSUMER INSIGHTS

    • Consumer fast facts
    • Trended at home coffee consumption
    • Coffee engagement strengthens, yet variety dips
    • Graph 15: trended coffee consumption at home or on the go, 2023-25
    • Outside of Baby Boomers, coffee consumption is a near universal experience with generational nuances
    • Graph 16: types of coffee consumed at home or on the go, by generation, 2025
    • Highlight inherent benefits of coffee that can be achieved at all price points
    • Graph 17: types of coffee consumed at home or on-the-go, by financial situation, 2025
    • Graph 18: types of coffee consumed at home or on-the-go, by household income, 2025
    • Trended cream and creamer usage
    • Showcase cream and creamer adaptability in coffee drinks and beyond
    • Graph 19: trended coffee creamer use, 2023-25
    • Gen Xers are core users of cream/creamer, too
    • Graph 20: types of creamers used in coffee, by generation, 2025
    • Change in coffee and caffeine behaviors
    • As consumers add splashes of variety, coffee must deliver consistency and modernization
    • Graph 21: change in coffee and caffeine behaviors, 2025
    • Find some solid ground as routines fade
    • Graph 22: reported change in coffee behaviors, by generation, 2025
    • Potential changes in coffee habits with higher prices
    • Minimize feelings of compromise as consumers grapple with higher coffee prices
    • Graph 23: expected change in habits if the price of coffee went up, 2025
    • Generational flexibility in coffee habits translates to a higher price environment
    • Graph 24: expected change in habits if the price of coffee went up, by generation, 2025
    • Regardless of financial situation, consumers are not immune to rising coffee prices
    • Graph 25: expected change in habits if the price of coffee went up, by financial situation, 2025
    • Appealing coffee flavors, ingredients or styles
    • Modern coffee customization evolves flavor profile priorities
    • Graph 26: appealing coffee flavors, ingredients or styles, 2025
    • Graph 27: appealing coffee flavors, ingredients or styles, by generation, 2025
    • Coffee’s taste transforms into flavor experiences
    • Coffee palates and desired experiences differ by gender
    • Graph 28: appealing coffee flavors, ingredients or styles, by gender, 2025
    • Appealing cream/creamer flavors and ingredients
    • Customization and craft are a key component of flavor
    • Graph 29: appealing coffee cream/creamer flavor profiles or ingredients, 2025
    • Find generational cream/creamer sweet spots with different levels of health and indulgence
    • Graph 30: appealing coffee cream/creamer flavor profiles or ingredients, by generation, 2025
    • Hot and cold coffee drink occasions/associations
    • Flexible routines leave consumers impressionable
    • Graph 31: hot and cold coffee associations and occasions, 2025
    • Breaking down hot and cold coffee associations
    • Coffee appliance/accessory ownership and interest
    • Coffee formats can take inspiration from aspiration
    • Graph 32: coffee appliance/accessory ownership and interest, 2025
    • Generational coffee appliance ownership and interest
    • Gen Z seeks to expand at-home preparation repertoires
    • Graph 33: Gen Z coffee appliance ownership and interest, 2025
    • Millennial appliance ownership and interest
    • Graph 34: Millennial coffee appliance ownership and interest, 2025
    • Gen Xers’ appliance ownership are more solidified, yet at-home opportunities remain
    • Graph 35: Gen X coffee appliance ownership and interest, 2025
    • Baby Boomers have well established preparation and consumption habits
    • Graph 36: Baby Boomer coffee appliance ownership and interest, 2025
    • Coffee attitudes
    • Build anticipation into both routine and explorative moments
    • Graph 37: coffee attitudes, 2025
    • Connect rituals to anticipation
    • Graph 38: coffee attitudes, by generation, 2025
    • Traditional habits demonstrate how predictability isn’t a bad thing
    • Graph 39: coffee attitudes, by region, 2025
    • Graph 40: coffee attitudes, by area, 2025
    • Keep coffee a comforting constant in the midst of volatility
    • Graph 41: coffee attitudes, by financial situation, 2025
  4. INNOVATION AND MARKETING STRATEGIES

    • Launch activity and innovation
    • Special seasonal flavors span all year
    • Inclusive coffee formulations focused on targeted health needs
    • Coffee that lives up to the hydration hype
    • To brew or not to brew: flexible espresso experiences
    • Espresso across the globe
    • Keurig’s single-cup coffee crosses over into Crema
    • The evolution of trending beverages
    • Graph 42: matcha, weekly searches, last five years
    • Collaborations and foodservice flavors lead to globally inspired creamer flavors
    • Help consumers craft indulgent coffee novelties
    • Marketing and advertising
    • Pinterest’s collaboration with Chamberlain Coffee highlights multidimensional experiences
    • 2020 coffee nostalgia
  5. APPENDIX

    • Market definition
    • Consumer research questions
    • Consumer research methodology
    • Generations
    • Abbreviations and terms
    • Forecast methodology
    • Forecast fan chart methodology
    • Additional market size and forecast data tables
    • US: total retail sales and forecast of roasted coffee, at current prices, 2019-30
    • US: total retail sales and forecast of roasted coffee, at inflation-adjusted prices, 2019-30
    • US: total retail sales and forecast of single-cup coffee, at current prices, 2019-30
    • US: total retail sales and forecast of single-cup coffee, at inflation-adjusted prices, 2019-30
    • US: total retail sales and forecast of instant coffee, at current prices, 2019-30
    • US: total retail sales and forecast of instant coffee, at inflation-adjusted prices, 2019-30
    • US: total retail sales and forecast of RTD coffee, at current prices, 2019-30
    • US: total retail sales and forecast of RTD coffee, at inflation-adjusted prices, 2019-30
    • US: total retail sales and forecast of dairy cream and creamer, at current prices, 2019-30
    • US: total retail sales and forecast of non-dairy creamer, at current prices, 2019-30
    • Sales of dairy and non-dairy cream and creamers, by leading companies, rolling 52 weeks 2024 and 2025
    • Graph 43: MULO sales of dairy and non-dairy cream and creamers, by leading companies, rolling 52 weeks 2025
    • Sales of dairy and non-dairy cream and creamers, by leading companies, rolling 52 weeks 2024 and 2025

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