US consumer engagement with at-home coffee continues to solidify as nine in 10 report consumption across different coffee types. The details of coffee engagement continue to get more fluid, though,…
US
Coffee
simple
US Coffee and RTD Coffee Market Report 2025
"Volatile market conditions continue to shake up consumers' already-evolving coffee habits. Proving brand adaptability in at-home coffee rituals will benefit in near term and beyond."
At-home coffee consumption remains strong in the US, with nine in 10 consumers engaging across various coffee types. Younger generations are driving fluidity in coffee habits, favoring exploration and variety over routine.
There is an opportunity to connect coffee variety with intentionality, as older generations demonstrate the value of routines in building daily coffee anticipation. Different preparation methods, caffeine levels, and seasonal flavors can cater to varying schedules, moods, and times of the year.
Tariffs are expected to elevate coffee prices further, prompting consumers to adapt. At-home coffee is likely to be more resilient than foodservice coffee, but price sensitivity may lead to reduced brand loyalty and increased experimentation with formats that fit individual budgets.
Key Topics Analyzed in the Report:
Trended at-home coffee consumption and cream/creamer consumption
Change in coffee and caffeine behaviors
Potential changes in coffee habits with higher prices
Support value-driven, personal coffee habit adaptations
Graph 1: expected change in habits if the price of coffee went up, 2025
Stay agile as coffee habits continuously evolve
Graph 2: reported change in coffee behaviors, by generation, 2025
Convert rituals to the anticipation found in more routine habits
Graph 3: coffee attitudes, by generation, 2025
MARKET DYNAMICS
Market context
Market drivers
Tariffs remain a moving target, but initial numbers indicate the strength of their impact
Price of coffee continues to bubble up
Graph 4: global price of coffee, other Mild Arabica, monthly, not seasonally adjusted, 2000-25
Scenarios for supply demand imbalance implications
At-home and away-from-home food expenditures steadily rise
Graph 5: sales of food at home and away from home, 2010-25
Slight increases to confidence not reflected in financial health perceptions
Graph 6: Consumer Sentiment Index, 2007-25
Graph 7: trended financial health, 2020-25
Market size and forecast
As uncertainty heats up, coffee sales growth cools
Retail sales and forecast of coffee and RTD coffee
Graph 8: total retail sales and forecast of coffee and RTD coffee, at current prices, 2019-30
Retail sales and forecast of coffee and RTD coffee, at current prices
Retail sales and forecast of coffee and RTD coffee, at inflation-adjusted prices
Outlook for cream and creamers looks smooth
Graph 9: total retail sales and forecast of dairy and non-dairy cream and creamer, at current prices, 2019-30
Retail sales and forecast of cream and creamers, at current prices
Retail sales and forecast of cream and creamers, at inflation-adjusted prices
Market segmentation
Coffee and RTD coffee sales see shifts within segments reflecting modernizing coffee habits
Graph 10: total retail sales and forecast of coffee and RTD coffee, by segment, at current prices, 2019-30
Retail sales of coffee and RTD coffee, by segment
Dairy and non-dairy cream/creamers see steady growth on the horizon
Graph 11: total retail sales and forecast of dairy and non-dairy cream and creamer, by segment, at current prices, 2019-30
Retail sales of cream and creamer, by segment
Market share/brand share
Coffee and RTD coffee
Coffee and RTD coffee leading company performance a mixed bag
Graph 12: MULO sales of coffee and RTD coffee, by leading companies, market share %, rolling 52 weeks 2025
Sales of coffee and RTD coffee, by leading companies, rolling 52 weeks 2024 and 2025
The JM Smucker Company hits one third of the roasted coffee market share, private label and other brands speak to switching behaviors
Sales of roasted coffee, by leading companies, rolling 52 weeks 2024 and 2025
Single-cup coffee slows its pour, but Nestlé SA sees success
Sales of single-cup coffee, by leading companies, rolling 52 weeks 2024 and 2025
Instant coffee segment is booming, with ample space for innovation and brand expansion
Sales of instant coffee, by leading companies, rolling 52 weeks 2024 and 2025
STōK, private label, and other brands suggest paths to growth found within RTD Coffee diversification
Sales of RTD coffee, by leading companies, rolling 52 weeks 2024 and 2025
Cream and creamers
Other brands’ non-dairy creamer growth emphasizes opportunity for innovation and specialty
Graph 13: MULO sales of non-dairy creamers, by leading companies and brands, rolling 52 weeks 2025
Sales of non-dairy creamers, by leading companies, rolling 52 weeks 2024 and 2025
Private label continues to dominate dairy cream and creamers, organic brands gain ground
Graph 14: MULO sales of dairy cream and creamers, by leading companies and brands, rolling 52 weeks 2025
Sales of dairy cream and creamers, by leading companies, rolling 52 weeks 2024 and 2025
CONSUMER INSIGHTS
Consumer fast facts
Trended at home coffee consumption
Coffee engagement strengthens, yet variety dips
Graph 15: trended coffee consumption at home or on the go, 2023-25
Outside of Baby Boomers, coffee consumption is a near universal experience with generational nuances
Graph 16: types of coffee consumed at home or on the go, by generation, 2025
Highlight inherent benefits of coffee that can be achieved at all price points
Graph 17: types of coffee consumed at home or on-the-go, by financial situation, 2025
Graph 18: types of coffee consumed at home or on-the-go, by household income, 2025
Trended cream and creamer usage
Showcase cream and creamer adaptability in coffee drinks and beyond
Graph 19: trended coffee creamer use, 2023-25
Gen Xers are core users of cream/creamer, too
Graph 20: types of creamers used in coffee, by generation, 2025
Change in coffee and caffeine behaviors
As consumers add splashes of variety, coffee must deliver consistency and modernization
Graph 21: change in coffee and caffeine behaviors, 2025
Find some solid ground as routines fade
Graph 22: reported change in coffee behaviors, by generation, 2025
Potential changes in coffee habits with higher prices
Minimize feelings of compromise as consumers grapple with higher coffee prices
Graph 23: expected change in habits if the price of coffee went up, 2025
Generational flexibility in coffee habits translates to a higher price environment
Graph 24: expected change in habits if the price of coffee went up, by generation, 2025
Regardless of financial situation, consumers are not immune to rising coffee prices
Graph 25: expected change in habits if the price of coffee went up, by financial situation, 2025
Appealing coffee flavors, ingredients or styles
Modern coffee customization evolves flavor profile priorities
Graph 26: appealing coffee flavors, ingredients or styles, 2025
Graph 27: appealing coffee flavors, ingredients or styles, by generation, 2025
Coffee’s taste transforms into flavor experiences
Coffee palates and desired experiences differ by gender
Graph 28: appealing coffee flavors, ingredients or styles, by gender, 2025
Appealing cream/creamer flavors and ingredients
Customization and craft are a key component of flavor
Graph 29: appealing coffee cream/creamer flavor profiles or ingredients, 2025
Find generational cream/creamer sweet spots with different levels of health and indulgence
Graph 30: appealing coffee cream/creamer flavor profiles or ingredients, by generation, 2025
Hot and cold coffee drink occasions/associations
Flexible routines leave consumers impressionable
Graph 31: hot and cold coffee associations and occasions, 2025
Breaking down hot and cold coffee associations
Coffee appliance/accessory ownership and interest
Coffee formats can take inspiration from aspiration
Graph 32: coffee appliance/accessory ownership and interest, 2025
Generational coffee appliance ownership and interest
Gen Z seeks to expand at-home preparation repertoires
Graph 33: Gen Z coffee appliance ownership and interest, 2025
Millennial appliance ownership and interest
Graph 34: Millennial coffee appliance ownership and interest, 2025
Gen Xers’ appliance ownership are more solidified, yet at-home opportunities remain
Graph 35: Gen X coffee appliance ownership and interest, 2025
Baby Boomers have well established preparation and consumption habits
Graph 36: Baby Boomer coffee appliance ownership and interest, 2025
Coffee attitudes
Build anticipation into both routine and explorative moments
Graph 37: coffee attitudes, 2025
Connect rituals to anticipation
Graph 38: coffee attitudes, by generation, 2025
Traditional habits demonstrate how predictability isn’t a bad thing
Graph 39: coffee attitudes, by region, 2025
Graph 40: coffee attitudes, by area, 2025
Keep coffee a comforting constant in the midst of volatility
Graph 41: coffee attitudes, by financial situation, 2025
INNOVATION AND MARKETING STRATEGIES
Launch activity and innovation
Special seasonal flavors span all year
Inclusive coffee formulations focused on targeted health needs
Coffee that lives up to the hydration hype
To brew or not to brew: flexible espresso experiences
Espresso across the globe
Keurig’s single-cup coffee crosses over into Crema
The evolution of trending beverages
Graph 42: matcha, weekly searches, last five years
Collaborations and foodservice flavors lead to globally inspired creamer flavors
Help consumers craft indulgent coffee novelties
Marketing and advertising
Pinterest’s collaboration with Chamberlain Coffee highlights multidimensional experiences
2020 coffee nostalgia
APPENDIX
Market definition
Consumer research questions
Consumer research methodology
Generations
Abbreviations and terms
Forecast methodology
Forecast fan chart methodology
Additional market size and forecast data tables
US: total retail sales and forecast of roasted coffee, at current prices, 2019-30
US: total retail sales and forecast of roasted coffee, at inflation-adjusted prices, 2019-30
US: total retail sales and forecast of single-cup coffee, at current prices, 2019-30
US: total retail sales and forecast of single-cup coffee, at inflation-adjusted prices, 2019-30
US: total retail sales and forecast of instant coffee, at current prices, 2019-30
US: total retail sales and forecast of instant coffee, at inflation-adjusted prices, 2019-30
US: total retail sales and forecast of RTD coffee, at current prices, 2019-30
US: total retail sales and forecast of RTD coffee, at inflation-adjusted prices, 2019-30
US: total retail sales and forecast of dairy cream and creamer, at current prices, 2019-30
US: total retail sales and forecast of non-dairy creamer, at current prices, 2019-30
Sales of dairy and non-dairy cream and creamers, by leading companies, rolling 52 weeks 2024 and 2025
Graph 43: MULO sales of dairy and non-dairy cream and creamers, by leading companies, rolling 52 weeks 2025
Sales of dairy and non-dairy cream and creamers, by leading companies, rolling 52 weeks 2024 and 2025
Market Intelligence Made Easier With Mintel
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
£ 3,695(Excl.Tax)
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
While the percent of consumers not engaged with foodservice coffee/tea has declined in recent years, consumers are pulling back slightly on variety (in beverage choices, in location choices)...
Volatile market conditions continue to shake up consumers' already-evolving coffee habits. Proving brand adaptability in at-home coffee rituals will benefit in near term and beyond. Kelsey Girard, Senior...
The coffee and RTD coffee category continues to adapt for different needs while delivering consistency for well-established ones. 1 in 3 Gen Z, Millennial and Gen X coffee...
“Economic uncertainty currently impacting the coffee category is expected to be short-lived, yet to remain relevant brands will need to keep up with evolving tastes, occasions and needs,...
The increasing popularity of on-premise coffee is a challenge for the ready-to-drink (RTD) coffee market. To shore up their competitive advantage, RTD black coffee and RTD milk coffee...
In the context where consumers simultaneously pursue quality, convenience and personalisation, on-the-go coffee brands need to balance premium experiences with diverse scenarios to promote comprehensive category penetration.
Jean Lu,...
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.