Understanding your industry isn’t just about where it stands today – it’s about knowing where it’s been and where it’s headed. What does the future of your market look like? And what innovations are driving those trends? Find out with Mintel’s 360° bundle deal, including:
Mintel’s report bundle ensures the best value for you, providing an extensive overview of your market at an exclusive price. Purchase two reports to save 10% or three to save 15% on your total order.
Reports can also be purchased individually, simply make your selection before you add to basket.
The US coffee market is experiencing a shift towards convenience and premium experiences, with a growing interest in instant coffee due to its convenience and quality. The market is stabilizing after a period of volatility, driven by consumer demand for both value and quality. Additionally, there is a focus on sustainability and innovation, with private-label products and diverse coffee formats enhancing accessibility and meeting modern consumer needs.
The coffee and RTD coffee category continues to adapt for different needs while delivering consistency for well-established ones. 1 in 3 Gen Z, Millennial and Gen X coffee consumers consider themselves a coffee enthusiast speaking to coffee’s evolution in the fourth wave. Still, ease remains the top priority for consumers when preparing coffee at home, suggesting that coffee and RTD coffee must balance convenience and quality.
While cold coffee drinks have certainly been all the buzz, almost 30% of consumers reported drinking more hot coffee compared to last year, driven by Gen Z and Millennials, suggesting that coffee routines and rituals can and should evolve alongside these variety seeking consumers. As work and hybrid lifestyles have evolved post-pandemic, consumers are still adapting and relying on coffee variety to meet different needs throughout the week. As a result – the idea of the morning coffee routine is evolving, too.
While the last five years have been more volatile for coffee, market growth is expected to steady as inflation continues to steady. However in the next five years, the entrance of a new coffee-drinking generation, Gen Alpha, suggests the need to continue to modernize and meet new needs and unlock new opportunities.
For the purposes of this Report, Mintel has used the following definitions:
This Report also includes cream/creamer sales and product trends including shelf-stable and refrigerated dairy and non-dairy creamers.
Excluded from this report are: coffee substitutes, flavorings and syrups, including those used to make specialty coffee drinks and frozen coffee beverages at home. Bulk-bin coffee beans (not packaged) are also excluded regardless of where they are sold. Also excluded are coffee sold through foodservice, such as coffee shops and restaurants, as well as vending machines.
This report is written Kelsey Olsen, Food & Drink Analyst at Mintel. Kelsey joined Mintel in 2022 as a US Food and Drink Analyst. Kelsey uses her expertise to identify changing consumer behavior, industry trends, and innovation across packaged food and drink categories. Kelsey has a B.A. in Nutrition with a concentration in Food Studies and Business from the College of St. Benedict in Minnesota.
Coffee can deliver fun and function, capturing enthusiasts and providing energy. Meeting demands for both (separately or simultaneously) is an ongoing opportunity.
Kelsey Olsen
Food & Drink Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
At their core, energy drinks offer what many consumers are looking for—an immediate boost in energy. Whether it's to power through a long workday, an intense workout, or...
Find out more£ 495
Coffee - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This report covers all instant and fresh coffee....
Find out more£ 3,695
8 in 10 consumers are engaged in the packaged water space, and while tap water is the most common water source, unflavored bottled water is not far behind....
Find out more£ 3,695
The US nutrition drinks market is poised for growth, projected to reach $13.2 billion by 2029. With a current market value of $8.7 billion, the nutrition segment is...
Find out more£ 3,695
Just over one-third of consumers consider trying new non-alcoholic beverage flavors exciting, an opportunity to explore what consumer are really looking for. Consumers are influenced by a mix...
Find out more
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
