US Coffee and RTD Coffee Market Report 2024

Gain the freshest consumer-led insights into the US coffee market. How is consumer coffee consumption changing? How are consumer attitudes affecting the coffee market? Answer these questions and more with this comprehensive market report.

This Report Looks at the Following Areas:

• Trended at home coffee consumption and trended usage of cream and creamer
• Coffee preparation choice factors
• Interest in coffee innovation
• Associations with and seasonality of different coffee drinks
• Coffee behavior changes
• Associations with coffee compared to other caffeinated beverages
• Coffee attitudes

US Coffee Market – Current Landscape

While the last five years have been more volatile for the US coffee market, market growth is expected to stabilise as inflation continues to steady. Mintel forecasts that the coffee and RTD coffee market will surpass the $20B mark by 2029. However in the next five years, the entrance of a new coffee-drinking generation, Gen Alpha, suggests the need to continue to modernize and meet new needs and unlock new opportunities.

• US coffee and RTD coffee market size: Total US retail sales for coffee and RTD coffee are estimated to reach $19.7B in 2024, with further growth expected over the next five years.

US Coffee and RTD Coffee Market – Consumer Trends

Coffee choices becoming more complex

The US coffee and RTD coffee market continues to adapt for different consumer demands while delivering consistency for well-established ones. A third of Gen Z, Millennial and Gen X coffee consumers consider themselves a coffee enthusiast, speaking to coffee’s evolution in the fourth wave. Still, ease remains the top priority for consumers when preparing coffee at home, suggesting that coffee and RTD coffee must balance convenience and quality.

Iced Coffee: Hot or Not?

While cold coffee drinks have certainly been all the buzz, almost three in ten US coffee consumers reported drinking more hot coffee compared to last year, driven by Gen Z and Millennials, suggesting that coffee routines and rituals can and should evolve alongside these variety seeking consumers. As work and hybrid lifestyles have evolved post-pandemic, consumers are still adapting and relying on coffee variety to meet different needs throughout the week. As a result – the idea of the morning coffee routine is evolving, too.

More About This Report

This report includes the following categories in the US coffee market:

• Roasted coffee – ground and whole bean; regular and decaffeinated; unflavored and flavored.
• Single-cup coffee – cups and pods containing premeasured coffee for use in automatic single-cup coffee makers
• Instant coffee – regular and decaffeinated; includes both powdered instant and liquid coffee concentrates
• RTD (ready-to-drink) coffee – shelf-stable or refrigerated bottled/ canned single-serve prepared iced coffees and coffee drinks; refrigerated RTD coffee (half-gallons and single-serving)

This report also includes cream/creamer sales and product trends.

For information on the US foodservice coffee market, take a look at Mintel’s US Foodservice Coffee and Tea Market Report.

Meet The Expert

This report is written Kelsey Olsen, Food & Drink Analyst at Mintel. Kelsey joined Mintel in 2022 as a US Food and Drink Analyst. Kelsey uses her expertise to identify changing consumer behavior, industry trends, and innovation across packaged food and drink categories. Kelsey has a B.A. in Nutrition with a concentration in Food Studies and Business from the College of St. Benedict in Minnesota.

Coffee can deliver fun and function, capturing enthusiasts and providing energy. Meeting demands for both (separately or simultaneously) is an ongoing opportunity.

Kelsey Olsen
Food & Drink Analyst