This Market Dynamics report features market data extracted from Mintel’s US Coffee and RTD Coffee Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US coffee market. The full US report is available to purchase here.
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MARKET DYNAMICS
- Market context
- Market drivers
- Tariffs remain a moving target, but initial numbers indicate the strength of their impact
- Price of coffee continues to bubble up
- Graph 1: global price of coffee, other Mild Arabica, monthly, not seasonally adjusted, 2000-25
- Scenarios for supply demand imbalance implications
- At-home and away-from-home food expenditures steadily rise
- Graph 2: sales of food at home and away from home, 2010-25
- Slight increases to confidence not reflected in financial health perceptions
- Graph 3: Consumer Sentiment Index, 2007-25
- Graph 4: trended financial health, 2020-25
- Market size and forecast
- As uncertainty heats up, coffee sales growth cools
- Retail sales and forecast of coffee and RTD coffee
- Graph 5: total retail sales and forecast of coffee and RTD coffee, at current prices, 2019-30
- Retail sales and forecast of coffee and RTD coffee, at current prices
- Retail sales and forecast of coffee and RTD coffee, at inflation-adjusted prices
- Outlook for cream and creamers looks smooth
- Graph 6: total retail sales and forecast of dairy and non-dairy cream and creamer, at current prices, 2019-30
- Retail sales and forecast of cream and creamers, at current prices
- Retail sales and forecast of cream and creamers, at inflation-adjusted prices
- Market segmentation
- Coffee and RTD coffee sales see shifts within segments reflecting modernizing coffee habits
- Graph 7: total retail sales and forecast of coffee and RTD coffee, by segment, at current prices, 2019-30
- Retail sales of coffee and RTD coffee, by segment
- Dairy and non-dairy cream/creamers see steady growth on the horizon
- Graph 8: total retail sales and forecast of dairy and non-dairy cream and creamer, by segment, at current prices, 2019-30
- Retail sales of cream and creamer, by segment
- Market share/brand share
- Coffee and RTD coffee
- Coffee and RTD coffee leading company performance a mixed bag
- Graph 9: MULO sales of coffee and RTD coffee, by leading companies, market share %, rolling 52 weeks 2025
- Sales of coffee and RTD coffee, by leading companies, rolling 52 weeks 2024 and 2025
- The JM Smucker Company hits one third of the roasted coffee market share, private label and other brands speak to switching behaviors
- Sales of roasted coffee, by leading companies, rolling 52 weeks 2024 and 2025
- Single-cup coffee slows its pour, but Nestlé SA sees success
- Sales of single-cup coffee, by leading companies, rolling 52 weeks 2024 and 2025
- Instant coffee segment is booming, with ample space for innovation and brand expansion
- Sales of instant coffee, by leading companies, rolling 52 weeks 2024 and 2025
- STōK, private label, and other brands suggest paths to growth found within RTD Coffee diversification
- Sales of RTD coffee, by leading companies, rolling 52 weeks 2024 and 2025
- Cream and creamers
- Other brands’ non-dairy creamer growth emphasizes opportunity for innovation and specialty
- Graph 10: MULO sales of non-dairy creamers, by leading companies and brands, rolling 52 weeks 2025
- Sales of non-dairy creamers, by leading companies, rolling 52 weeks 2024 and 2025
- Private label continues to dominate dairy cream and creamers, organic brands gain ground
- Graph 11: MULO sales of dairy cream and creamers, by leading companies and brands, rolling 52 weeks 2025
- Sales of dairy cream and creamers, by leading companies, rolling 52 weeks 2024 and 2025
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CONSUMER INSIGHTS
- Trended at home coffee consumption
- Trended cream and creamer usage
- Change in coffee and caffeine behaviors
- Potential changes in coffee habits with higher prices
- Minimize feelings of compromise as consumers grapple with higher coffee prices
- Generational flexibility in coffee habits translates to a higher price environment
- Graph 12: expected change in habits if the price of coffee went up, by generation, 2025
- Appealing coffee flavors, ingredients or styles
- Appealing cream/creamer flavors and ingredients
- Hot and cold coffee drink occasions/associations
- Coffee appliance/accessory ownership and interest
- Coffee attitudes
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INNOVATION AND MARKETING STRATEGIES
- Launch activity and innovation
- Keurig’s single-cup coffee crosses over into Crema
- Collaborations and foodservice flavors lead to globally inspired creamer flavors
- Marketing and advertising
- 2020 coffee nostalgia
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APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
- Additional market size and forecast data tables
- US: total retail sales and forecast of roasted coffee, at current prices, 2019-30
- US: total retail sales and forecast of roasted coffee, at inflation-adjusted prices, 2019-30
- US: total retail sales and forecast of single-cup coffee, at current prices, 2019-30
- US: total retail sales and forecast of single-cup coffee, at inflation-adjusted prices, 2019-30
- US: total retail sales and forecast of instant coffee, at current prices, 2019-30
- US: total retail sales and forecast of instant coffee, at inflation-adjusted prices, 2019-30
- US: total retail sales and forecast of RTD coffee, at current prices, 2019-30
- US: total retail sales and forecast of RTD coffee, at inflation-adjusted prices, 2019-30
- US: total retail sales and forecast of dairy cream and creamer, at current prices, 2019-30
- US: total retail sales and forecast of non-dairy creamer, at current prices, 2019-30
- Sales of dairy and non-dairy cream and creamers, by leading companies, rolling 52 weeks 2024 and 2025
- Graph 13: MULO sales of dairy and non-dairy cream and creamers, by leading companies, rolling 52 weeks 2025
- Sales of dairy and non-dairy cream and creamers, by leading companies, rolling 52 weeks 2024 and 2025
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
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