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The eye cosmetics category continues to dominate the color cosmetics industry in the US, closely followed by facial cosmetics. Meanwhile, lip cosmetics emerge as the fastest-growing segment.
Mintel’s color cosmetics market analysis shows that sales growth comes from sustained demand for trusted makeup brands and products, with the majority of consumers reporting they traded up a new product in the past year. However, astute shoppers across all income levels continue to explore dupes, and in a period of economic uncertainty, affordable brands offer renewed value propositions in accessibility and democratization.
Looking ahead, the color cosmetics industry faces headwinds from shifting consumer interests toward holistic, streamlined routines and cannibalized sales from the personal care market. However, the US color cosmetics market remains resilient by offering an unparalleled variety of formats, finishes, and shades to adapt to evolving consumer needs.
Key Topics Analysed in this Report
This report is written by Joan Li, Senior Analyst. Joan joined Mintel in 2023 as a Senior Analyst in Beauty and Personal Care. Prior to this role, she was an agency-side brand planner and consumer insights analyst for multiple CPG accounts.
As consumer interests shift and financial uncertainty prevails, brands must update their value propositions to enhance reliability and self-reward.
Joan Li
Senior Analyst – Beauty & Personal Care
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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The report delves into the concept of "passive beauty," highlighting the paradox of engaging in more complex beauty behaviors to achieve simpler daily routines. It examines consumer attitudes...
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Stakeholders must thread the needle of appealing to teen/tween priorities while providing peace-of-mind to guardians on safety, cost and age-appropriate messaging. Joan Li, Senior Analyst, Beauty and Personal...
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Colour Cosmetics - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers eye, face, lip and...
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Colour Cosmetics - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers eye, face, lip and...
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Colour Cosmetics - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers eye, face, lip and...
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