This report extensively covers the US color cosmetics market. Stay ahead of the competition and streamline your brand strategy by understanding the latest consumer preferences and demands with our independent research.
Below, we summarize the key topics covered and offer handpicked insights from the report.
The US color cosmetics industry is exhibiting strong growth, surpassing pre-pandemic sales with a projected market size increase of 10.1% in 2023 from 2022. This growth is supported by pent-up demand for facial and lip cosmetic segments and the perception of color cosmetics as an affordable luxury. Looking ahead, the market is expected to level off in growth but remain strong, driven by emotive benefits such as self-esteem and enjoyment.
Find a complete market size, share, forecast, and segmentation analysis in the full report.
While overall usage is declining, a quarter of users report applying products more often, frequently citing enjoyment as a cause. Moreover, men are adopting makeup usage as a form of relaxation. There is an untapped opportunity here to target not just physical wellbeing, but emotional wellbeing. In doing so brands can relate the creativity and sensations of product usage to the observed trend that consumers show: application is fun.
This color cosmetics market report explores consumer trends and related opportunities for stakeholders extensively. You may also be interested in our Future of Color Cosmetics 2023 Global Market Report. Alternatively, browse our extensive library of BPC market research.
For the purposes of this Report, the color cosmetics market has been defined as follows:
Also included within facial cosmetics are multiuse products, including foundation with skincare benefits, BB creams, and CC creams, although sales of these products are not broken out as a separate segment in the market size.
A number of key players and more niche brands are discussed in the scope of the report, including in the market share analysis and competitive strategies sections. Examples include L’Oréal USA, e l f cosmetics, NEEN, LoveSeen, and more.
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This report, written by Joan Li, a leading beauty analyst, delivers in-depth commentary and analysis to highlight current trends in the US color cosmetics market, adding expert context to the numbers.
Overall color cosmetics usage has declined, challenged by time constraints, waning interest and the mainstay of hybrid lifestyles. That being said, the market is predicted to proceed with resilience as brands deliver against interest in facial skincare claims, convenience and multi-functionality. In a cost-conscious environment, value is the name of the game, and there are many ways to play. In a competitive landscape, brands shouldn’t forget that emotive benefits, too, can drive value, and strengthened ties to wellbeing themes will bolster the category as a whole.
Joan Li
Senior Analyst – Beauty and Personal Care
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