2024
9
US Condiments Market Report 2024
2024-12-19T14:03:47+00:00
REP3073AE99_C5A0_4C71_96FD_C81FAD49CC5D
3695
178165
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Report
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Despite an established status as a household staple, the condiments industry continues to evolve through flavor innovation, refined formulations, and extended usage across occasions. Currently, the condiments market stands at…
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  10. US Condiments Market Report 2024

US Condiments Market Report 2024

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Despite an established status as a household staple, the condiments industry continues to evolve through flavor innovation, refined formulations, and extended usage across occasions. Currently, the condiments market stands at $12bn, with salad dressings valued at $4bn. Anticipated growth is expected, despite challenges from changing consumer behaviors. Notably, younger consumers are less likely to use conventional condiments at-home, such as ketchup or mustard, due to their preference for dining out and desire for global flavors. However, condiments like pickles are projected to grow due to their adaptability as a snack option, while hot sauces and international varieties will flourish due to the demand for more intense flavors.

The industry’s competitive landscape is shaped by the rise of private labels and smaller brands, posing a challenge to established companies such as McCormick and Kraft Heinz. This change demonstrates the influence of consumer-driven innovation and the demand for a broader range of flavors and formats.

Hurdles like climate change and ongoing supply chain disruptions will continue to impact the industry, but there are still opportunities for growth. By exploring flavors and formats for specific uses, and helping consumers recognize their value across various occasions, the industry will continue to expand.

This report looks at the following areas:

  • Growth trends and market dynamics in the US condiments market
  • Reported at-home consumption of condiments
  • Frequency of condiments, toppings, and salad dressing use
  • Attributes of importance in condiment and salad dressing choice
  • Attitudes toward condiments, toppings, and dressings
  • Condiments, toppings, and dressings occasions
  • Source of knowledge of condiments and toppings
  • Trends and opportunities in launch activity for condiments

Double down on the versatility of condiments and their ability to serve as an affordable source of flavor exploration that can embolden meals with minimal effort.

Julia Mills, Food & Drink Analyst

Market Definitions

For the purposes of this Report, condiments and dressings are defined as prepared sauces or spreads, requiring no preparation (including heating), used as a topping or accompaniment to prepared food. While variation exists, common use of these items is as a finishing topping or enhancement, not as a component in a recipe, and not necessarily considered to be eaten as a standalone item. Condiments and dressings should be understood to be add-ons, and not necessarily integral to the dish.

Throughout the Report, condiments may be referred to as traditional and specialty condiments, which include the following products:

Traditional condiments: ketchup, mayonnaise, mustard, pickles, relish

Specialty condiments: “other” condiments, olives, marinated vegetables/fruits/egg

The condiment segments covered in this Report include:

  • Mayonnaise
  • Mustard
  • Ketchup
  • Pickles, olives, relish: Pickles, olives, peppers/pimentos, relish/appetizer relish, sauerkraut, marinated vegetables/fruits/egg, and chutney
  • “Other” condiments: steak sauce, worcestershire sauce, cajun/hot sauce, hollandaise/béarnaise/dill sauce, tartar/cocktail/other seafood sauce, chili/hot dog sauce, and horseradish and horseradish sauce
  • Salad Dressings are shown in a separate market size and forecast.

Ethnic sauces, such as salsa and soy sauce, are excluded from this Report. Also excluded are cooking sauces, pasta sauces, and marinades, which are included in Mintel’s Cooking Sauces, Pasta Sauces and Marinades Report.

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  1. Executive Summary

    • What you need to know
    • Market size & forecast of condiments
    • Market size & forecast of salad dressings
    • Market predictions of future opportunities and challenges
    • What consumers want & why
    • Opportunities
    • Don't underestimate snacking opportunities
    • Bring intentional heat to the table through "cricy," creamy and spicy, and "swicy," sweet and spicy
    • Refresh traditional condiments with non-traditional flavors
    • Provide consumers with the tools to creatively reduce food waste and save money
  2. Market Dynamics

    • Market context
    • Market drivers
    • Growing diversity spices up demand for global flavors
    • Graph 1: population by race and Hispanic origin, 2018-28
    • Social media drives condiment discovery and inspires creative applications
    • Graph 2: discovery of condiments and toppings on social media, by generation, 2024
    • What's the big "dill" about pickles?
    • Graph 3: food and drink launches with pickle, 2015-23
    • What other condiment brands can learn from pickles
    • Climate change and supply chain challenges disrupt production of popular condiments
    • Naturalness and plus claims define a new era of health
    • Graph 4: top factors when shopping for food, 2024
    • Condiments can be a game changer in the age of Ozempic and other weight-loss drugs
    • Gen Zs are seekers of flavor, but they need help in the kitchen
    • Market size and forecast
    • Changing lifestyles and needs create both challenges and opportunities for condiments and salad dressings
    • Projected condiment sales to reach $13 billion
    • Condiment sales on a slow, but upward trajectory
    • Salad dressing sales expected to hit $4 billion
    • Salad dressing's limited use results in flat sales
    • Market segmentation of condiments
    • Expanded use cases boost performance of some segments
    • Consistent growth in condiment sales across all segments
    • Graph 5: total retail sales and forecast of condiments, by segment, at current prices, 2019-29
    • Stability shapes condiment performance
    • Market share/brand share
    • Growth in private label and "others" indicate the importance of innovation and value
    • Graph 6: market share of condiments, by leading companies and brands, 2024
    • Private labels and "other" brands outpace share growth of top brands
    • Heinz leads ketchup, but mustard could be anyone's game
    • Graph 7: market share of mustard, by leading companies and brands, 2024
    • Graph 8: market share of ketchup, by leading companies and brands, 2024
    • Creative ketchup formats shine with bold flavors and simple ingredients
    • Kraft Heinz maintains dominance in the ketchup category
    • Modern twists on classic mustard fuel brand growth
    • Leading mustard brands under McCormick & Company face declines
    • Sales of mayonnaise and pickles/relish/olives
    • Graph 9: market share of mayonnaise, by leading companies and brands, 2024
    • Graph 10: market share of pickles/relish/olives, by leading companies and brands, 2024
    • Clean-label and regional brands see success in the mayonnaise market
    • Unilever, private labels, and "others" lead way in mayonnaise growth
    • Snack-forward and global brands experience growth
    • Top share growth achieved by Mezzetta, Vilore Foods, and Del Monte
    • Sales of "other" condiments and salad dressings
    • Graph 11: market share of other condiments, by leading companies and brands, 2024
    • Graph 12: market share of salad dressings, by leading companies and brands, 2024
    • Restaurant-branded and globally inspired condiments see sales growth
    • Global flavors, clean ingredients, and foodservice branding propel alternative condiment growth
    • Foodservice salad dressings rise in popularity as affordable dining alternative
    • Value-driven demand boosts private label salad dressing sales and share growth
    • Simplified recipes and foodservice branded salad dressings make waves in the segment
  3. Consumer Insights

    • Consumer fast facts
    • Condiment consumption
    • What you need to know:
    • Consumers depend on condiments as minimal-effort flavor boosters
    • Graph 13: condiment consumption, 2023-24
    • Consumers keep it classic with their favorite condiments…
    • …but they are still open to depart from the norm
    • Graph 14: condiment consumption, 2023-24
    • Gen Z lifestyles create barriers for at-home condiment use
    • Graph 15: condiment consumption, by generation, 2024
    • Condiments offer affordable flavor boosts for thrifty consumers
    • Graph 16: condiment consumption, by financial situation, 2024
    • Health and variety preferences of female consumers drive category engagement
    • Graph 17: condiment consumption, by gender, 2024
    • Frequency of condiment, topping, and salad dressing consumption
    • What you need to know:
    • Condiment use is habitual in US households
    • Promote increased usage with versatile applications
    • Graph 18: frequency of condiment consumption, 2024
    • Condiment brands may need to adapt to shifting eating behaviors
    • Graph 19: frequency of condiment consumption, by generation, 2024
    • Toppings' more-divisive nature leads to less-frequent usage
    • Graph 20: frequency of topping consumption, 2024
    • Snacking habits and flavor preferences of Gen Z and Millennials establish opportunities for toppings
    • Graph 21: frequency of topping consumption, by generation, 2024
    • Boost salad dressing use through versatility and innovation
    • Graph 22: frequency of salad dressing consumption, 2024
    • Evolving preferences of younger consumers may demand a reevaluation of salad dressings
    • Graph 23: frequency of salad dressing consumption, by generation, 2024
    • Important attributes in condiment choice
    • What you need to know:
    • Taste and ingredients take center stage in condiment selection
    • Use additional factors to target niche consumer needs
    • Graph 24: important attributes when choosing a condiment, 2024
    • Optimizing the right mix of factors can boost competitiveness
    • Younger consumers' draw to personalization places alternative factors into consideration
    • Graph 25: important attributes when choosing a condiment, by generation, 2024
    • Financial challenges enhance the need for functional attributes
    • Graph 26: important attributes when choosing a condiment, by financial situation, 2024
    • Condiment attitudes
    • What you need to know:
    • The value equation of condiments: versatility and variety
    • Versatility drives consumer preference in condiments
    • Graph 27: attitudes toward condiment, toppings, and dressings, 2024
    • Willingness to embrace new condiment varieties diminishes with age
    • Graph 28: attitudes toward condiment, toppings, and dressings, by generation, 2024
    • Demand for new condiment trial remains strong despite budget constraints
    • Graph 29: attitudes toward condiment, toppings, and dressings, by financial situation, 2024
    • Condiment occasions
    • What you need to know:
    • Explore untapped opportunities in underdeveloped occasions and segments
    • Double down on traditional use cases, but also help consumers reimagine new applications
    • Graph 30: condiment, toppings, and dressings occasions, 2024
    • Zooming in: role of storage in condiment use and perceptions
    • Graph 31: condiments used as a flavor booster, 2024
    • Budget-conscious consumers get crafty with condiments like salad dressings
    • Graph 32: salad dressing occasions, by financial situation, 2024
    • Association between condiments and various occasions strengthens with age
    • Graph 33: hot sauce occasions, by generation, 2024
    • This pattern holds across condiments, from salad dressings…
    • Graph 34: salad dressing occasions, by generation, 2024
    • …to mayonnaise
    • Graph 35: mayonnaise occasions, by generation, 2024
    • Sources of condiment knowledge
    • What you need to know:
    • Utilize in-store marketing and foodservice to encourage purchase
    • Graph 36: locations of condiment discovery, 2024
    • Leverage social media to attract younger consumers
    • Graph 37: discovery of condiments and toppings on social media, by generation, 2024
    • Traditional in-store marketing strategies key in reaching older consumers
    • Graph 38: discovery of condiments and toppings in-store browsing, by generation, 2024
    • Recommendations drive condiment choice for diverse consumers
    • Graph 39: discovery of condiments and toppings through recommendations by family/friends, by generation, 2024
  4. Innovation and Marketing strategies

    • Launch activity and innovation
    • Condiment brands downsize to upsize usage occasions
    • Winning in convenience can enhance consumer perceptions
    • Graph 40: [no title]
    • Under-explored textures in condiments capture attention
    • Brands bank on condiments' success in foodservice for retail growth
    • Consumers' familiarity with foodservice condiments leads to positive reception in retail
    • Graph 41: purchase intent of Taco Bell Avocado Ranch Creamy Sauce vs other table sauces, 2017-24
    • Simplify health claims to maximize their appeal
    • Brands take multiple avenues to emphasize health and naturalness
    • Consumers warm up to the idea of refrigerated condiments
    • Graph 42: chilled table sauce and dressing launches, 2020-24
    • Marketing and advertising
    • Heinz lets consumers choose their own adventure in condiments
    • Brands explore collaborations across category lines
    • Heinz swiftly leverages pop culture trends through innovation and marketing
    • Condiment brands tailor experiences for super-users
    • Trust, familiarity and loyalty are key themes in marketing popular condiments
  5. Appendix

    • Market definition
    • Consumer research questions
    • Consumer research methodology
    • Generations
    • Forecast methodology
    • Forecast fan chart methodology
    • TURF methodology
    • Correspondence analysis methodology
    • How to read a correspondence analysis chart
    • The market
    • Total retail sales and forecast of condiments, at inflation-adjusted prices
    • Average annual household spending on condiments
    • Total retail sales and forecast of ketchup, at current prices
    • Total retail sales and forecast of ketchup, at inflation-adjusted prices
    • Value, average price and volume of multi-outlet ketchup sales
    • Total retail sales and forecast of mustard, at current prices
    • Total retail sales and forecast of mustard, at inflation-adjusted prices
    • Value, average price and volume of multi-outlet mustard sales
    • Total retail sales and forecast of mayonnaise, at current prices
    • Total retail sales and forecast of mayonnaise, at inflation-adjusted prices
    • Value, average price and volume of multi-outlet mayonnaise sales
    • Total retail sales and forecast of pickles/relish/olive, at current prices
    • Total retail sales and forecast of pickles/relish/olive, at inflation-adjusted prices
    • Value, average price and volume of multi-outlet pickles/relish/olive sales
    • Total retail sales and forecast of other condiments, at current prices
    • Total retail sales and forecast of other condiments, at inflation-adjusted prices
    • Value, average price and volume of multi-outlet other condiments sales
    • Total retail sales of condiments, by channel, at current prices
    • Total retail sales of condiments, by channel, at current prices, 2022 and 2024
    • Supermarket sales of condiments, at current prices, 2019-24
    • Total retail sales and forecast of salad dressing, at current prices
    • Total retail sales and forecast of salad dressing, at inflation-adjusted prices
    • Value, average price and volume of multi-outlet salad dressing sales
    • Average annual household spending on salad dressing
    • Total retail sales of salad dressing, by channel, at current prices
    • Total retail sales of salad dressing, by channel, at current prices, 2022 and 2024
    • Supermarket sales of salad dressing, at current prices
    • Sales of salad dressing through other retail channels, at current prices

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