2022
9
US Condiments Market Report 2022
2022-06-02T04:02:05+01:00
OX1101731
3695
151868
[{"name":"Sauces and Seasonings","url":"https:\/\/store.mintel.com\/industries\/food\/sauces-seasonings"}]
Report
en_GB
“Consumers are at a crossroads: grappling to balance new routines, with rising prices and eagerness to simply explore and indulge a little. 2022 is a good time for condiment brands…

US Condiments Market Report 2022

£ 3,695 (Excl.Tax)

Description

This report provides comprehensive and current information and analysis of the US Condiments market including US Condiments market size, condiments market share, anticipated market forecast, relevant market segmentation, and industry trends for the Condiments market in the US.

Current market landscape

To sustain the sales growth found, gained, and partially sustained since 2020, brands will need to guide consumers to even more uses for condiments using contemporary media. Almost half of consumers indicate they use condiments/dressings/toppings as an ingredient when cooking, yet impulse purchase of condiments is a less common habit (just 27%), indicating that much of the time purchase of condiments is proportionate with tangible plans to use them. Guiding condiment users to new, fun and flavorful applications will be especially important as food prices remain high and, for many, cooking fatigue persists.

Future condiments market trends in the US

Unprecedented food costs will extend the shifts in consumer food spend to benefit the category, as some consumers will be compelled to economize by reducing non-essential expenses like dining out, and continue to prepare more meals at home.

Still, brands will need to work to offset a less than healthy reputation. Nearly half of consumers aged 18-54 say most condiments are unhealthy; long ingredient lists may be the culprit. Still, the category’s fundamental role is to enhance flavor and experience, and rather than abandon the category entirely, consumers would rather seek and even pay more for healthier options.

While there is a generational divide, versatility and health can be the connector. Younger adults’ (under 45s) category participation lags well behind that of their older counterparts. Six in 10 of those aged 18-44 report they would pay more for more nutritious condiments and two thirds of 18-54 year olds would like to see more suggestions for using condiments in recipes, inspiring if not calling for brands to double down on a healthy dose of BFY innovation, recipe and meal planning inspiration.

Read on to discover more about the US Condiments consumer market, read our Flavors and Ingredients in Dips and Sauces: Incl Impact of COVID-19 – US – April 2020, or take a look at our other Table Sauces, Seasoning and Sweeteners Market research reports.

Quickly understand

  • Condiment consumption.
  • Drivers of condiment purchase.
  • Health attributes sought in condiments.
  • Areas for condiment innovation.
  • Condiment behaviors.
  • Attitudes toward condiments.

Covered in this condiments market report

Brands include: Kraft Heinz Company, Unilever, McCormick & Company, Mt. Olive Pickle Company, Conagra Brands, Mezzetta, Musco Family Olive Co, Sauer Brands, Bell-Carter Foods, Vilore Foods, Hidden Valley, Clorox, Panos, Walden Farms, Ken’s Foods, Lancaster Colony Corporation, Litehouse Inc, Primal Kitchen, Hellmann’s, Tabasco, Sriracha, A1.

Expert analysis from a specialist in the field

This report, written by Billy Roberts, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis of condiments market research to highlight current trends and add expert context to the numbers.

Consumers are at a crossroads: grappling to balance new routines, with rising prices and eagerness to simply explore and indulge a little. 2022 is a good time for condiment brands to lay the foundation to further extend their pandemic gains while addressing challenges to the future market. Younger adults, under 45s, need some attention; they are less engaged than their older counterparts. While there is a generational divide, versatility can be the connector. Helping consumers of any age find diverse, flavorful and healthy applications for condiments can sustain occasions and audiences while building new ones.
William Roberts, Jr -- Senior Food and Drink Analyst
Billy Roberts
Sr. Analyst, Food and Drink

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US sales and fan chart forecast of condiments, at current prices, 2016-26
      • Figure 2: Total US sales and forecast of condiments, at current prices, 2016-26
      • Figure 3: Condiment and dressings outlook, 2022-27
    • Challenges and opportunities
    • Generational gaps are ripe to be filled
      • Figure 4: repertoire of condiments consumed, by age, 2022
    • Over time, condiments have picked up an unhealthy rap
      • Figure 5: Improving condiments’ perception, 2022
    • Cater to creativity with condiment versatility
      • Figure 6: Interest in more ideas for using condiments, by age, 2022
    • Innovation pipeline should include sustainability
      • Figure 7: Paying a premium for packaging improvements on condiments, 2022
  3. Market Size and Forecast

    • Steady growth to keep condiment sales ahead of pre-pandemic pace
      • Figure 8: Total US sales and fan chart forecast of condiments, at current prices, 2016-26
      • Figure 9: Total US sales and forecast of condiments, at current prices, 2016-26
    • Salad dressing sales to continue growth, though more slowly
      • Figure 10: Total US sales and fan chart forecast of salad dressing, at current prices, 2016-26
      • Figure 11: Total US retail sales and forecast of salad dressing, at current prices, 2016-26
  4. Segment Performance

    • Toppings boost the category, as condiments maintain steady but slow growth
      • Figure 12: Sales of condiments, by segment, 2016-26
      • Figure 13: Sales of condiments, by segment, 2016-26
    • Other channels continue encroachment upon supermarkets
      • Figure 14: Total US retail sales of condiments, by channel, at current prices, 2016-21
      • Figure 15: Total US retail sales of condiments, by channel, at current prices, 2016-21
      • Figure 16: Total US retail sales of salad dressing, by channel, at current prices, 2016-21
      • Figure 17: Total US retail sales of salad dressing, by channel, at current prices, 2016-21
  5. Market Factors

    • Consumers want to return to restaurants
      • Figure 18: Anticipated dine-in frequency, 2021
    • Elevated food prices will drive condiment appeal
      • Figure 19: Ways that consumers save money on food and drink, 2022
      • Figure 20: Changes in Consumer Price Indexes for food, 2019 through 2022
    • Smaller group of younger consumers hold potential
      • Figure 21: US population, by age, 2016, 2021, 2026
      • Figure 22: US population, by age, 2016, 2021, 2026
  6. Market Share/Key Players

    • Regionals, specialty flavors and BFY offerings offset the market tone
      • Figure 23: Sales of condiments, by company, 2021-22
    • Hidden Valley keeps Clorox atop salad dressing sales
    • Sales of salad dressings by company
      • Figure 24: Sales of salad dressings, by company, 2021-22
  7. Competitive Strategies and Market Opportunities

    • Brands continue to stoke consumer creativity through versatile applications
      • Figure 25: Interest in more ideas for using condiments, by age, 2022
      • Figure 26: Social media recipe suggestions for condiments, 2022
    • Brands use flavorful, culinary cues to engage younger adults
      • Figure 27: Usage behaviors, by age and by repertoire of condiments, toppings and dressings used, 2022
    • Clean, contemporary BFY formulations land with parents
      • Figure 28: Improving condiments’ health perception, 2022
      • Figure 29: Condiment launches in the US, by natural, organic, no additive/preservative claim, 2017-21
      • Figure 30: Ingredient messaging from condiment brands via social media, 2022
  8. The Condiments Consumer – Fast Facts

    • Condiment consumer
    • Drivers of condiment selection
    • Areas of improvement for condiments
  9. Condiment Consumption

    • Usage remains widespread
      • Figure 31: Condiment consumption, 2022
    • It’s a good time to fill the generational gaps
      • Figure 32: repertoire of condiments consumed, by age, 2022
    • Use flavors and menus to drive engagement among younger adults
      • Figure 33: Condiment consumption, by age, 2022
    • Condiments are a way of stretching the food budget among less affluent
      • Figure 34: Repertoire of condiments, toppings and dressings used, by current financial situation, 2022
  10. Condiment Drivers

    • Flavor and price lead purchase drivers
      • Figure 35: Condiment drivers, 2022
    • Versatility is the connector across age groups
      • Figure 36: Condiment drivers, by age, 2022
    • Flavor, price drive purchasing decisions
      • Figure 37: TURF Analysis – Key drivers, 2022
  11. Healthy Attributes in Condiments

    • Condiments reputation could use a new dose of healthy
      • Figure 38: Healthy attributes in condiments, 2022
    • Clean, modern health cues; protein, function can stir younger adults
      • Figure 39: Healthy attributes in condiments, by age, 2022
    • Cast the widest net by elimination of demonized ingredients
      • Figure 40: TURF Analysis – Healthy attributes, 2022
  12. Condiment Innovation

    • Three in 10 think sustainability is worth the extra cost
      • Figure 41: Condiment innovation, 2022
    • Refreshed innovation is a budding draw for younger adults
      • Figure 42: Condiment innovation, by age, 2022
    • Connect health and convenience to meet parents’ needs
      • Figure 43: Condiment innovation, by parental status, 2022
  13. Condiment Behaviors

    • Offset cooking fatigue with condiment tools and advice
      • Figure 44: Condiment behaviors, 2022
    • Parents want to dine out on new flavors
      • Figure 45: Condiment behaviors, by parental status, 2022
  14. Attitudes toward Condiments

    • Convenience/quality can offset cooking fatigue
      • Figure 46: Attitudes toward condiments, 2022
    • Versatility = value and convenience for everyone
      • Figure 47: Attitudes toward condiment usage, by household income, 2022
    • Condiment health is top of mind for under 55s
      • Figure 48: Health perception of condiments, by age, 2022
    • Parents are brand loyal
      • Figure 49: Branding and condiments, by parental status, 2022
  15. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
  16. Appendix – The Market

      • Figure 50: Total US sales and forecast of condiments, at current prices, 2016-26
      • Figure 51: Total US retail sales and forecast of condiments, at inflation-adjusted prices, 2016-26
      • Figure 52: Sales of condiments, by segment, 2016-26
      • Figure 53: Total US retail sales of condiments, by segment, at current prices, 2019 and 2021
      • Figure 54: Total US retail sales and forecast of ketchup, at current prices, 2016-26
      • Figure 55: Total US retail sales and forecast of ketchup, at inflation-adjusted prices, 2016-26
      • Figure 56: Growth of multi-outlet dollar sales and volume sales of ketchup, 2016-21
      • Figure 57: Total US retail sales and forecast of mustard, at current prices, 2016-26
      • Figure 58: Total US retail sales and forecast of mustard, at inflation-adjusted prices, 2016-26
      • Figure 59: Growth of multi-outlet dollar sales and volume sales of mustard, 2016-21
      • Figure 60: Total US retail sales and forecast of mayonnaise, at current prices, 2016-26
      • Figure 61: Total US retail sales and forecast of mayonnaise, at inflation-adjusted prices, 2016-26
      • Figure 62: Growth of multi-outlet dollar sales and volume sales of mayonnaise, 2016-21
      • Figure 63: Total US retail sales and forecast of pickles/relish/olives, at current prices, 2016-26
      • Figure 64: Total US retail sales and forecast of pickles/relish/olives, at inflation-adjusted prices, 2016-26
      • Figure 65: Growth of multi-outlet dollar sales and volume sales of pickles/relish/olives, 2016-21
      • Figure 66: Total US retail sales and forecast of other condiments, at current prices, 2016-26
      • Figure 67: Total US retail sales and forecast of other condiments, at inflation-adjusted prices, 2016-26
      • Figure 68: Growth of multi-outlet dollar sales and volume sales of other condiments, 2016-21
      • Figure 69: Total US retail sales and forecast of salad dressing, at current prices, 2016-26
      • Figure 70: Total US retail sales and forecast of salad dressing, at inflation-adjusted prices, 2016-26
      • Figure 71: Growth of multi-outlet dollar sales and volume sales of salad dressing, 2016-21
  17. Appendix – Retail Channels

      • Figure 72: Total US retail sales of condiments, by channel, at current prices, 2016-21
      • Figure 73: Total US retail sales of condiments, by channel, at current prices, 2019 and 2021
      • Figure 74: US supermarket sales of condiments, at current prices, 2016-21
      • Figure 75: US sales of condiments through other retail channels, at current prices, 2016-21
      • Figure 76: Total US retail sales of salad dressing, by channel, at current prices, 2016-21
      • Figure 77: Total US retail sales of salad dressing, by channel, at current prices, 2019 and 2021
      • Figure 78: US supermarket sales of salad dressing, at current prices, 2016-21
      • Figure 79: US sales of salad dressing through other retail channels, at current prices, 2016-21
  18. Appendix – Companies and Brands

      • Figure 80: Multi-outlet sales of ketchup, by leading companies and brands, rolling 52 weeks 2021 and 2022
      • Figure 81: Multi-outlet sales of mustard, by leading companies and brands, rolling 52 weeks 2021 and 2022
      • Figure 82: Multi-outlet sales of mayonnaise, by leading companies and brands, rolling 52 weeks 2021 and 2022
      • Figure 83: Multi-outlet sales of pickles/relish/olives, by leading companies and brands, rolling 52 weeks 2021 and 2022
      • Figure 84: Multi-outlet sales of other condiments, by leading companies and brands, rolling 52 weeks 2021 and 2022
      • Figure 85: Multi-outlet sales of salad dressing, by leading companies and brands, rolling 52 weeks 2021 and 2022
  19. Appendix – Consumer

      • Figure 86: Average annual household spending on condiments, 2016-21
  20. TURF Analysis – Methodology

      • Figure 87: TURF Analysis – Healthy attributes, 2022
      • Figure 88: Table – TURF Analysis – Healthy attributes, 2022
      • Figure 89: TURF Analysis – Key drivers, 2022
      • Figure 90: Table – TURF Analysis – Key drivers, 2022

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

Click to show report
2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch