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- US Condiments Market Report 2024
US Condiments Market Report 2024
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Despite an established status as a household staple, the condiments industry continues to evolve through flavor innovation, refined formulations, and extended usage across occasions. Currently, the condiments market stands at $12bn, with salad dressings valued at $4bn. Anticipated growth is expected, despite challenges from changing consumer behaviors. Notably, younger consumers are less likely to use conventional condiments at-home, such as ketchup or mustard, due to their preference for dining out and desire for global flavors. However, condiments like pickles are projected to grow due to their adaptability as a snack option, while hot sauces and international varieties will flourish due to the demand for more intense flavors.
The industry’s competitive landscape is shaped by the rise of private labels and smaller brands, posing a challenge to established companies such as McCormick and Kraft Heinz. This change demonstrates the influence of consumer-driven innovation and the demand for a broader range of flavors and formats.
Hurdles like climate change and ongoing supply chain disruptions will continue to impact the industry, but there are still opportunities for growth. By exploring flavors and formats for specific uses, and helping consumers recognize their value across various occasions, the industry will continue to expand.
Double down on the versatility of condiments and their ability to serve as an affordable source of flavor exploration that can embolden meals with minimal effort.
Julia Mills, Food & Drink Analyst
For the purposes of this Report, condiments and dressings are defined as prepared sauces or spreads, requiring no preparation (including heating), used as a topping or accompaniment to prepared food. While variation exists, common use of these items is as a finishing topping or enhancement, not as a component in a recipe, and not necessarily considered to be eaten as a standalone item. Condiments and dressings should be understood to be add-ons, and not necessarily integral to the dish.
Throughout the Report, condiments may be referred to as traditional and specialty condiments, which include the following products:
Traditional condiments: ketchup, mayonnaise, mustard, pickles, relish
Specialty condiments: “other” condiments, olives, marinated vegetables/fruits/egg
The condiment segments covered in this Report include:
Ethnic sauces, such as salsa and soy sauce, are excluded from this Report. Also excluded are cooking sauces, pasta sauces, and marinades, which are included in Mintel’s Cooking Sauces, Pasta Sauces and Marinades Report.
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