"Explore emerging trends and territories within real consumer behavior, obtaining actionable and predictive direction to drive winning innovation strategies."
Benedict Lai, Associate Analyst (Innovation)
The insights in this report draw on Black Swan Data’s social prediction technology to surface detailed opportunity areas, known as Trend Territories, in the Us confectionery category, based on using AI to analyze millions of consumer conversations.
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We provide the expert insights you need to make the right decisions and drive winning innovation.
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We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
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At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We provide the expert insights you need to make the right decisions and drive winning innovation.
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