A growing consumer demand for accessible information and user-friendly tools to aid in their dietary decisions has been driving trend in the healthy eating industry. This report explores the significance of prioritizing food-based nutrition, and the crucial role of brands in offering transparent educational resources to enhance consumers’ health journeys.
“Unprecedented” has lost meaning, and consumers may be turning to dietary choices for a sense of control. As the globe braces against various tensions, manages climate events and then-some, consumers still need to take care of themselves and their families, with food and drink choices a major component.
Many are making more homemade meals over the last year, and while this and whole foods are in many ways gold-standard, consumers are working with limited resources – time, energy and money – and need support. Wherever consumers are at in their journeys, and whatever their current means, they largely want more information to make informed decisions on their terms.
This report was written by Adriana Chychula. Adriana is a Registered Dietitian with a Masters in Nutrition and Dietetics from Benedictine University. She blends her interests in nutrition and consumer behavior to analyze topics within the food, drink & nutrition landscape through a research-informed lens.
While public health tools and challenges evolve, consumers will continue to need quality nutrition and effective education to meet them on their own terms.
Adriana Chychula
Analyst – Food, Drink & Nutrition
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