US Consumer Approach to Nutrition Market Report 2021

This report provides comprehensive and current information and analysis of the consumer approach to nutrition market including US Consumer Approach to Nutrition market size, anticipated market forecast, relevant market segmentation, and industry trends for the Consumer Approach to Nutrition market in the US.

Current market landscape

The immediate impacts of COVID-19 catapulted health and wellness into the forefront of consumer concerns. Nutrition became a focus for many who hoped to support their immunity, though indulgence in food and alcohol were also a strategy people used to cope. Once the immediate impacts subsided, the impulse to self-medicate subsided, but consumer attention to nutrition has presented an opportunity for brands of all types to step up to the plate. Yet, approach to nutrition is not one size fits all and requires finesse to target diverse consumer needs.

The financial impacts of COVID-19, including rising food prices and shortages, will influence consumer approaches to nutrition, especially making access to foods that contribute to nutritional goals more complicated for lower-income consumers.

Future market trends in consumer health and nutrition market research

Meatless products are one of the biggest opportunities as consumer approaches to nutrition evolve. 26% of White consumers express interest in or experience with vegan diets, compared to 30% of Black consumers, defying assumptions about connections between race and meatless diets. However, meatless may see an uptick with all consumers if COVID-19-related price increases continue to impact groceries, especially animal products.

One of the biggest marketing challenges for brands targeting consumer approach to nutrition will be communications involving calories, as many consumers, especially low-income consumers, find calorie counting to be a strain on their mental health.

Snacks are a huge part of consumers’ overall nutrition intake, which means diverse BFY snack options are necessary, generally, and a continued opportunity for brands.

Read on to discover more about this consumer health and nutrition report, read our US Health Technology Trends Market Report 2021, or take a look at our other Healthier Lifestyles Market research reports.

Quickly understand

• The impact of COVID-19 on consumer behavior and consumer approaches to nutrition.
• How meatless products should be marketed and how to avoid messaging that goes wrong.
• How income and race affect consumer approaches to nutrition.
• What consumers look for on nutrition labels and where they ignore.
• Wellness trends among consumers

Covered in this report

Brands include: Impossible Burgers, Black Vegan Company, The Plant Based MD, Cacique, Gobble, Purple Carrot, Green Chef, RxBar, Starbucks, Dr. Praeger’s, Wal-Mart, TikTok, Purdue Chicken Plus.

Expert analysis from a specialist in the field

This report, written by Michele Scott, a leading analyst in the Healthier Lifestyles sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers approach nutrition with the best of intentions towards being healthier and feeling better. But external factors like household income complicate their ability to prioritize nutrition and even the ability to put mental effort into looking at labels or counting calories. Clearly labelling products as low sugar, high protein or even plant-based helps, though “plant-based” requires clarification.

Michele Scott
Senior Analyst