Consumers are embracing their sexual health and wellness more than ever before which is blurring the lines between sexual health and self-care. Mintel’s US Contraceptives and Sexual Health Market Report 2023 explores how brands can secure future growth in this expanding industry. Featuring market dynamics, consumer insights and expert analysis, this market report gives you a 360° of the US sexual wellness market and contraceptives industry.
Below, we’ve handpicked some key insights from the full report and summarised the core topics.
In the US, the contraceptives space holds more importance than ever. The market has reflected this and has seen steady growth over the last five years to 2023. This growth will continue and the market is expected to reach $2.6 billion in 2028.
As the stigma around contraception continues to decrease, maintaining momentum in the market will depend on brands’ ability to shift as pleasure continues to drive purchases.
For the first time, sexual enhancement products have higher usage than contraceptives. As sexual health through pleasure continues to become destigmatized, interest in sexual enhancement products will continue to grow. Brands will need to respond for this by providing products that go beyond basic functionality.
Women are interested in self-care through sexual wellness. As the lines between the two blur, more will view sexual health as a part of holistic well-being.
Brands can encourage more exploration in the category by increasing the number of conversations taking place about the topic to normalise behaviours and products further.
Purchase the full report to learn more about the trends shaping the future of the contraceptives and sexual health industry in the US.
For the purposes of this Report, Mintel defines the OTC (over the counter) contraceptives and sexual health market as follows:
The market size only covers OTC purchases, so products provided for free, such as condoms given out at a healthcare clinic or pregnancy tests given by a healthcare professional are not included.
This report, written by Lindsay Cameron, a leading Health and Wellness analyst, delivers in-depth commentary and analysis to highlight current trends in the US contraceptives and sexual wellness markets and add expert context to the numbers.
Consumers are embracing their sexual wellness more than ever, embracing the merging of sexual health and self-care.
Lindsay Cameron
Analyst – Health & Wellness
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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