2026
9
US Convenience Store Foodservice Market Report 2026
2026-03-04T14:01:50+00:00
REP10290DD0_9E38_49E8_A90D_D09E3869E8BA
4995
191730
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Report
en_GB
The US convenience store foodservice market is projected to reach $78.1 billion in 2026, continuing steady year-over-year growth. Momentum is occurring within a more deliberate consumer environment: financial caution persists,…
US
Foodservice
simple

US Convenience Store Foodservice Market Report 2026

"C-store foodservice is growing, but sustained gains require stronger credibility, clear value, and routine relevance."

Pooja Lal, Research Analyst

Pooja Lal, Research Analyst

The US convenience store foodservice market is projected to reach $78.1 billion in 2026, continuing steady year-over-year growth. Momentum is occurring within a more deliberate consumer environment: financial caution persists, food choices are anchored in habit and perceived value, reinforcing the need for clearer quality and price justification within routine trips.

While c-stores are strongly associated with convenience and affordability, these equities do not consistently translate into food-led consideration. Many visits remain transactional, particularly fuel-driven, and prepared food offerings must compete against ingrained QSR perceptions and expectations. Opportunities lie in refining core strengths rather than pursuing complexity. Improvements in food quality, value perception, and operational consistency rank above feature-driven upgrades. Beverages, customization, and visible freshness cues offer accessible pathways to drive incremental engagement. Digital tools such as order-ahead and frictionless pickup can further integrate foodservice into everyday routines.

The next phase of growth will favor operators who balance differentiation with affordability and strengthening credibility without disrupting the speed and ease that define the channel.

This Report Looks at the Following Areas:

  • Market size and forecast for c-store FS segments
  • Interest in improvements in c-store food/drink
  • How consumers describe c-store food/drink
  • Interest and experience in c-store food/drink
  • Behaviors and attitudes towards c-store foodservice
  • C-store FS launch activity and marketing

Market Definitions

For the purposes of this Report, Mintel defines convenience stores as establishments that retail a limited line of goods, primarily groceries and ready-to-consume beverages and snacks, in easily accessible locations. The majority of convenience stores also sell motor fuel. According to the NACS (National Association of Convenience Stores), common characteristics of convenience stores include:

  • Building size of less than 5,000 square feet
  • Stock of at least 500 SKUs
  • Off-street parking and/or convenient pedestrian access
  • Extended hours of operation with many open 24 hours a day, seven days a week

Note: Sales data in this Report includes foodservice sales only and excludes sales of retail products (eg CPG) and sales of gasoline. Foodservice outlets that are franchised and/or operated by third parties, such as a Subway operating in a c-store, are also excluded from the market size.

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  1. EXECUTIVE SUMMARY

    • What you need to know
    • Outlook for c-store foodservice
    • Opportunities
    • Strategic marketing tactics can garner stronger perceptions
    • Convenience is assumed, seamlessness can set stores apart
    • Leveraging viral trends can help push incremental sales
  2. THE MARKET

    • C-store market size and forecast
    • C-store consumers and the economic outlook
    • Graph 1: opinions on financial future, 2024-25
    • Market factors
    • Convenience store visits are becoming more intentional
    • Graph 2: convenience store visitation, 2023-25
    • Rising costs tighten value expectations
    • EV adoption is gradually reshaping stop dynamics and foodservice potential
    • C-stores continue to expand footprint
    • Market size and forecast
    • C-store foodservice sales maintain consistent year-over-year growth
    • Total US sales and forecast of convenience-store foodservice
    • Graph 3: total convenience store foodservice sales and forecast, 2020-30
    • Total US sales and forecast of convenience store foodservice
    • Market segmentation
    • C-store foodservice segments aim to be more like QSRs
    • Convenience store sales and forecast of prepared food
    • Graph 4: convenience store foodservice sales and forecast, by segment, at current prices, 2019-30
    • Convenience store sales, by segment
  3. THE CONSUMER

    • What consumers are currently eating, and where the opportunities lie
    • Consumers are more likely to stick to core c-store items
    • Graph 5: experience with, and interest in c-store food/drink, November 2025
    • Consumers opt for “safe” c-store FS offerings
    • Younger consumers are open to menu innovation, and loyalty rewards can help push trial
    • Graph 6: experience with, and interest in c-store food/drink, net – any interest, by generation, 2025
    • Improvements to healthier foods are just as important as snacks, coffee and breakfast foods
    • Graph 7: c-store menu improvements, 2025
    • Start with coffee and snacks to win over younger consumers
    • Graph 8: c-store menu improvements, by generation, 2025
    • A coffee conundrum in the Midwest
    • Graph 9: experience with, and interest in c-store food/drink, net – any interest, 2025
    • Kwik Trip tests Ice Box Cold Brew
    • Current c-store foodservice perception, and what needs improvement
    • C-stores fare well with positive associations but there’s room for improvement
    • Graph 10: words used to describe c-store MTO and freshly prepared food/drinks, 2025
    • C-stores can improve foodservice potential with younger patrons
    • Graph 11: words used to describe c-store MTO and freshly prepared food/drinks, by generation, 2025
    • Graph 12: c-store food/drink purchase deterrents, by generation, 2025
    • The right offerings can justify c-store foodservice participation
    • Improving visual appeal can strengthen trial
    • Graph 13: words used to describe c-store MTO and freshly prepared food/drinks, by region, 2025
    • C-store foodservice improvements start with fundamentals
    • Graph 14: interest in c-store improvements, net – any rank up to three, 2025
    • C-store priorities vary amongst generations
    • Graph 15: interest in c-store improvements, by generation, 2025
    • Build on convenience strategies to engage with younger customers
    • Small touches can drive new experiences
    • Attitude and behaviors towards c-stores
    • Convenience is being redefined by younger shoppers
    • Graph 16: attitudes towards c-stores, by generation, 2025
    • C-stores still have to find a way to stand out
    • Graph 17: attitudes towards c-stores, by generation, 2025
    • Unique flavor profiles can promote visitation and trial
    • Functional options can gain ground in the right formats
    • Graph 18: c-store visitation, by c-store behaviors, 2025
    • Loyalty programs drive appeal in urban markets
    • Graph 19: c-store visitation, by c-store behaviors, 2025
  4. INNOVATION AND MARKETING

    • Mainstream LTO flavors can help build c-store trust in trial
    • Guy Fieri’s Circle K Flavortown menu delivers food with flavor and credibility
    • Casey’s partners with Chef Andrew Zimmern
    • C-stores want to be a part of the bigger picture
    • Wawa digs deeper to address c-store coffee needs
    • Murphy USA tackles customization
    • Krispy Krunchy Chicken tackles value
  5. APPENDIX

    • Market definition
    • The market
    • Forecast methodology
    • Forecast methodology – fan chart
    • The consumer
    • Consumer research questions
    • Consumer research methodology – US (delete as appropriate)
    • Abbreviations

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