The US convenience store foodservice market is projected to reach $78.1 billion in 2026, continuing steady year-over-year growth. Momentum is occurring within a more deliberate consumer environment: financial caution persists,…
US
Foodservice
simple
US Convenience Store Foodservice Market Report 2026
"C-store foodservice is growing, but sustained gains require stronger credibility, clear value, and routine relevance."
Pooja Lal, Research Analyst
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EXECUTIVE SUMMARY
What you need to know
Outlook for c-store foodservice
Opportunities
Strategic marketing tactics can garner stronger perceptions
Convenience is assumed, seamlessness can set stores apart
Leveraging viral trends can help push incremental sales
THE MARKET
C-store market size and forecast
C-store consumers and the economic outlook
Graph 1: opinions on financial future, 2024-25
Market factors
Convenience store visits are becoming more intentional
Graph 2: convenience store visitation, 2023-25
Rising costs tighten value expectations
EV adoption is gradually reshaping stop dynamics and foodservice potential
Total US sales and forecast of convenience-store foodservice
Graph 3: total convenience store foodservice sales and forecast, 2020-30
Total US sales and forecast of convenience store foodservice
Market segmentation
C-store foodservice segments aim to be more like QSRs
Convenience store sales and forecast of prepared food
Graph 4: convenience store foodservice sales and forecast, by segment, at current prices, 2019-30
Convenience store sales, by segment
THE CONSUMER
What consumers are currently eating, and where the opportunities lie
Consumers are more likely to stick to core c-store items
Graph 5: experience with, and interest in c-store food/drink, November 2025
Consumers opt for “safe” c-store FS offerings
Younger consumers are open to menu innovation, and loyalty rewards can help push trial
Graph 6: experience with, and interest in c-store food/drink, net – any interest, by generation, 2025
Improvements to healthier foods are just as important as snacks, coffee and breakfast foods
Graph 7: c-store menu improvements, 2025
Start with coffee and snacks to win over younger consumers
Graph 8: c-store menu improvements, by generation, 2025
A coffee conundrum in the Midwest
Graph 9: experience with, and interest in c-store food/drink, net – any interest, 2025
Kwik Trip tests Ice Box Cold Brew
Current c-store foodservice perception, and what needs improvement
C-stores fare well with positive associations but there’s room for improvement
Graph 10: words used to describe c-store MTO and freshly prepared food/drinks, 2025
C-stores can improve foodservice potential with younger patrons
Graph 11: words used to describe c-store MTO and freshly prepared food/drinks, by generation, 2025
Graph 12: c-store food/drink purchase deterrents, by generation, 2025
The right offerings can justify c-store foodservice participation
Improving visual appeal can strengthen trial
Graph 13: words used to describe c-store MTO and freshly prepared food/drinks, by region, 2025
C-store foodservice improvements start with fundamentals
Graph 14: interest in c-store improvements, net – any rank up to three, 2025
C-store priorities vary amongst generations
Graph 15: interest in c-store improvements, by generation, 2025
Build on convenience strategies to engage with younger customers
Small touches can drive new experiences
Attitude and behaviors towards c-stores
Convenience is being redefined by younger shoppers
Graph 16: attitudes towards c-stores, by generation, 2025
C-stores still have to find a way to stand out
Graph 17: attitudes towards c-stores, by generation, 2025
Unique flavor profiles can promote visitation and trial
Functional options can gain ground in the right formats
Graph 18: c-store visitation, by c-store behaviors, 2025
Loyalty programs drive appeal in urban markets
Graph 19: c-store visitation, by c-store behaviors, 2025
INNOVATION AND MARKETING
Mainstream LTO flavors can help build c-store trust in trial
Guy Fieri’s Circle K Flavortown menu delivers food with flavor and credibility
Casey’s partners with Chef Andrew Zimmern
C-stores want to be a part of the bigger picture
Wawa digs deeper to address c-store coffee needs
Murphy USA tackles customization
Krispy Krunchy Chicken tackles value
APPENDIX
Market definition
The market
Forecast methodology
Forecast methodology – fan chart
The consumer
Consumer research questions
Consumer research methodology – US
Abbreviations
The US convenience store foodservice market is projected to reach $78.1 billion in 2026, continuing steady year-over-year growth. Momentum is occurring within a more deliberate consumer environment: financial caution persists, food choices are anchored in habit and perceived value, reinforcing the need for clearer quality and price justification within routine trips.
While c-stores are strongly associated with convenience and affordability, these equities do not consistently translate into food-led consideration. Many visits remain transactional, particularly fuel-driven, and prepared food offerings must compete against ingrained QSR perceptions and expectations. Opportunities lie in refining core strengths rather than pursuing complexity. Improvements in food quality, value perception, and operational consistency rank above feature-driven upgrades. Beverages, customization, and visible freshness cues offer accessible pathways to drive incremental engagement. Digital tools such as order-ahead and frictionless pickup can further integrate foodservice into everyday routines.
The next phase of growth will favor operators who balance differentiation with affordability and strengthening credibility without disrupting the speed and ease that define the channel.
This Report Looks at the Following Areas:
Market size and forecast for c-store FS segments
Interest in improvements in c-store food/drink
How consumers describe c-store food/drink
Interest and experience in c-store food/drink
Behaviors and attitudes towards c-store foodservice
C-store FS launch activity and marketing
Market Definitions
For the purposes of this Report, Mintel defines convenience stores as establishments that retail a limited line of goods, primarily groceries and ready-to-consume beverages and snacks, in easily accessible locations. The majority of convenience stores also sell motor fuel. According to the NACS (National Association of Convenience Stores), common characteristics of convenience stores include:
Extended hours of operation with many open 24 hours a day, seven days a week
Note: Sales data in this Report includes foodservice sales only and excludes sales of retail products (eg CPG) and sales of gasoline. Foodservice outlets that are franchised and/or operated by third parties, such as a Subway operating in a c-store, are also excluded from the market size.
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