US Convenience Store Foodservice Market Report 2024
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Strengthening breakfast and snack offerings at c-stores can transform consumer perceptions of foodservice quality, helping establish parity with QSRs. Varchasvi, Research Analyst…

US Convenience Store Foodservice Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

Explore the convenience-store (c-store) market in the US with this dynamic report. Consumer insights shed light on the performance of the industry as a whole, enabling your business growth.

Below, we’ve summarized the key topics covered, and offer hand-selected insights from the full document.

Key Topics Covered

  • C-store visitation trends and frequency.
  • Consumer perception of c-store foodservice.
  • Consumer engagement with c-store foodservice.
  • Relevant dining occasions.
  • Consumer attitudes on c-store foodservice vs restaurants.

C-Store Foodservice Market Growth

The convenience-store foodservice market grew an estimated 14% in 2023. Mintel predicts that this growth—sustained by increased investment—will establish steady continued growth over the next five years. With major players rolling out store designs that enable a better foodservice customer experience and strong foodservice-leaning loyalty programs, the c-store foodservice industry is poised to be a solid fast-food alternative.

C-Store Foodservice Consumer Insights

  • C-store foodservice purchase occasions: Consumers tend not to rely on c-store foodservice for healthy or late-night snacks. Instead, they’re mostly purchasing when on the go (nearly six in 10 consumers). Facing fewer options when traveling, consumers permit convenience and indulgence in smaller portions.
  • Consumer c-store foodservice perceptions: Convenience and taste top consumers’ perceptions of c-store foodservice. Despite operators’ efforts to elevate menus, consumers still lack perceptions of health and quality. While consumers aren’t looking for a high-quality dining experience, they will need assurance of quality.
  • Exploration of frequent c-store foodservice shoppers: Men are more likely to be frequent shoppers than women, suggesting a more positive view from men, and a service that is more likely to fit into their schedules. C-store foodservice operators can do more to meet women’s needs, e.g. by making ordering/pickup a faster process that fits into their commutes, or by offering in-store baked goods alongside coffee.

Find a complete analysis of the c-store foodservice consumer in the full report. You may also be interested in our other in-store foodservice market research.

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Expert Analysis

Leading foodservice analyst Varchasvi delivers expert industry insights with this in-depth report.

Strengthening breakfast and snack offerings at c-stores can transform consumer perceptions of foodservice quality, helping establish parity with QSRs.

Varchasvi, Analyst – US Foodservice and Mintel Menu Insights


Research Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • Store visitation and shopping frequency
    • Graph 1: convenience store visitation, 2022-23
    • Graph 2: convenience store shopping frequency, 2023
    • Frequent c-store foodservice shoppers: a closer look
    • Graph 3: convenience store shopping frequency, by gender, 2023
    • Graph 4: convenience store shopping frequency, by work from home status, 2023
    • Graph 5: convenience store shopping frequency, by generation, 2023
    • Graph 6: c-store foodservice purchase occasions, by purchase frequency, 2023
    • Graph 7: c-store foodservice associations, by purchase frequency, 2023
    • Convenience store foodservice: usage and interest
    • Graph 8: usage of and interest in c-store items, 2023
    • Graph 9: usage of and interest in c-store items – Net, 2023
    • Purchase occasions
    • Graph 10: c-store foodservice purchase occasions, 2023
    • Graph 11: c-store foodservice purchase occasions, by gender, 2023
    • Graph 12: c-store foodservice purchase occasions, by parental status, 2023
    • Graph 13: c-store foodservice purchase occasions, by generation, 2023
    • Graph 14: interest in c-store food purchase occasions from non-shoppers, 2023
    • Convenience store foodservice perception
    • Graph 15: c-store foodservice associations, 2023
    • Graph 16: c-store foodservice associations, by parental status, 2023
    • Attitudes
    • Graph 17: c-store foodservice attitudes, 2023
    • Graph 18: c-store foodservice attitudes, 2023
    • Graph 19: c-store foodservice attitudes, 2023
    • Graph 20: c-store foodservice attitudes, by region, 2023
  3. Competitive Strategies

    • Marketing and advertising
    • Menu activity and innovation
    • Opportunities
  4. The Market

    • Market context
    • Market drivers
    • Graph 21: Consumer Price Index change from previous period, 2022-23
    • Market size and forecast
    • Market segmentation
  5. Appendix

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Browse our sample PDF report below:

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2024 Sample Consumer Cover

Please Note: All of the figures, graphs, and tables in this sample report have been redacted.

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