Explore the US cookie industry with this report. Data-backed analysis grounds the market performance, industry trends, and pivotal consumer insights reviewed in this report. Below, we’ve summarized the core topics analyzed and offered handpicked insights from the full document.
The large and mature cookies category grew 4.6% in 2024 reaching $15.5 billion in sales, driven by moderate price increases on top of relatively flat volume growth.
As the largest name-brand competitors show only minimal market share shifts, the most notable change in the packaged cookies segment was a 0.5 increase by private label. This is a continuation of the momentum store brands have secured amid rising grocery prices.
Growth in the cookie industry reflects the category’s resilience and adaptability, particularly in the packaged cookies sector. The number of consumers eating cookies is increasing alongside consumption frequency, with three-quarters consuming in the past three months.
Looking ahead, brands will innovate cookies with more wholesome ingredients, reduced additives, and dietary accommodations to match consumers’ shift toward wellness lifestyles.
Explore more predictions and deep cookie industry insights with this report—buy your copy today.
Readers may also be interested to browse our global future of cookies market report.
For the purposes of this Report, Mintel has divided the cookie market into the following segments:
Excluded from the market size in this Report are:
Food industry expert Pooja Lal analyzes the cookie industry in this in-depth report.
Cookies maintain their position as a leader among desserts and treats, but to expand consumption brands will need to break into more casual occasions like snacking.
Pooja Lal
Research Analyst
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