Providing the most comprehensive and up-to-date information and analysis of the US Cooking in America Consumer market including the behaviors, preferences, and habits of the consumer.
The COVID-19 pandemic has profoundly impacted the circumstances that directly influence cooking at home, from safety concerns about dining out, increasing prices of groceries, and added time spent at home. Surprisingly, even after over a year under these conditions, the majority of consumers still have a positive impression of cooking at home and link the act with an array of advantages such as saving money and feeling a sense of accomplishment. For brands, this is an ideal time to connect with and hold onto these consumers in order to help them maintain their current enthusiasm for cooking at home. However, the pandemic has not affected all consumers equally and, for certain groups, has made cooking at home yet another daily challenge that must be faced. To reach these consumers, it is more important than ever for brands to act as a resource to them. Brands can do this by offering simple solutions, like quick recipes and convenience options to help them cross the cooking task off of their list.
Read on to discover more about the US Cooking in America consumer market, read our US COVID-19 Impact on Food and Drink: One Year Later Market Report 2021, or take a look at our other Food And Foodservice Market research reports.
Brands include: Williams Sonoma, White Castle, Aldi, Dove Men+Care, Our Place, Huel, Apothekary, Babbel, HelloFresh, KitchenAid, Tadka Tarot, Trader Joe’s, America’s Test Kitchen, Deux, Magnolia, Target, TikTok, Purex, Misfits Market, Mindright, Aldi, Whole Foods, IGTV, Headspace, Coca-Cola, Publix, Omsom, Instant Pot, Waffles + Mochi, Souper Cubes, Yumble.
This report, written by Klaudia Kondakciu, a leading analyst in the Consumers and Cultures sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Brands in the at-home food space are well positioned as the conditions surrounding the pandemic have led to an increased reliance on meals made at home. Currently, safety concerns around eating out combined with rising inflation are keeping consumers in their own kitchens. Fortunately for brands, this time spent cooking at home is reminding consumers of the many benefits that come from cooking their own meals and is deepening the desire to improve cooking skills even further. Looking ahead, brands will need to help consumers maintain these positive impressions to make sure they stick well past the pandemic.
Klaudia Kondakciu
Consumers and Cultures Analyst
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