This report covers the US cookware market extensively. Gain fresh insight into the consumer preferences influencing purchase decisions and shaping the industry landscape. Below, we’ve provided the market segmentation, key topics covered, and handpicked insights from the report.
Mintel defines the US cookware category as the following three main categories: cookware, bakeware, and cutlery.
Cookware includes
In this time of inflation, home cooking has become more economical than restaurants and pre-made meals, causing consumers to view cookware as an investment. However, as people have returned to pre-pandemic lifestyles, the percentage of people cooking more has decreased.
Cast iron cookware is long-lasting but needs more upkeep and can be challenging for some consumers to handle due to its weight. Meanwhile, leading players in the industry have demonstrated that ceramic can be robust and cost-effective. Regardless, durability across all value tiers will encourage young consumers to upgrade as they progress through their peak earning years.
Find a complete analysis of data-backed opportunities in the full report. Alternatively, browse our household and home market research.
All-Clad, Made In, Heritage Steel Cookware, Babish, Gunter Wilhelm, Ninja, Smithey, and more.
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Leading household products analyst Jamie Rosenberg delivers in-depth expert insight with this report.
As food prices rise, consumers see home cooking as a way to save money as well as a path to healthier eating.
Jamie Rosenberg
Associate Director, Global Household and Personal Care
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