US Cookware Market Report 2023

This report covers the US cookware market extensively. Gain fresh insight into the consumer preferences influencing purchase decisions and shaping the industry landscape. Below, we’ve provided the market segmentation, key topics covered, and handpicked insights from the report.

Market Segmentation

Mintel defines the US cookware category as the following three main categories: cookware, bakeware, and cutlery.

Cookware includes

• Standard pots and saucepans,
• Frying pans,
• Woks,
• Casserole dishes designed for use on the stove or in the oven.

Key Topics Covered

• Drivers and trends in the cookware market.
• Innovation and competitive dynamics in the category.
• Cooking and baking frequency and reasons for cooking more/less.
• Cookware ownership and usage.
• Retailers shopped for cookware.

US Cookware Market Overview

In this time of inflation, home cooking has become more economical than restaurants and pre-made meals, causing consumers to view cookware as an investment. However, as people have returned to pre-pandemic lifestyles, the percentage of people cooking more has decreased.

Cookware Consumer Statistics

• 88% say durability is more important than design. Design is a major purchase influencer for cookware, but people are not willing to trade durability for it. Brands need to focus on durability to compete.

• Nesting cookware sets and multifunctional pots and pans will continue to drive value. Near to half of consumers state they have limited space for cookware and bakeware, as elevated housing costs cause an increase in focus on square footage.

• More people cook than bake, reflected in the fact that many consumers don’t use their cake or muffin tins, decorating tools, or mixing bowls. Brands relying on these less-used segments will benefit if they can find an occasion.

Opportunity for Cookware Brands

Cast iron cookware is long-lasting but needs more upkeep and can be challenging for some consumers to handle due to its weight. Meanwhile, leading players in the industry have demonstrated that ceramic can be robust and cost-effective. Regardless, durability across all value tiers will encourage young consumers to upgrade as they progress through their peak earning years.

Find a complete analysis of data-backed opportunities in the full report. Alternatively, browse our household and home market research.

Leading Players Discussed

All-Clad, Made In, Heritage Steel Cookware, Babish, Gunter Wilhelm, Ninja, Smithey, and more.

Additional Features Included in Your Report

Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Excel Databook.

Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Analysis

Leading household products analyst Jamie Rosenberg delivers in-depth expert insight with this report.

As food prices rise, consumers see home cooking as a way to save money as well as a path to healthier eating.

Jamie Rosenberg
Associate Director, Global Household and Personal Care