Providing the most comprehensive and up-to-date information and analysis of the US Credit Cards and Credit Card Rewards market, including the behaviors, preferences, and habits of the consumer.
Credit cards are one of the most popular financial services products among US consumers, with approximately half of US adults regularly using not just one, but multiple credit cards. While the COVID-19 pandemic caused a temporary drop-off in credit card acquisition activity, competition has ramped back up as issuers attempt to capture cardholder spend with products tailored to the current landscape, in which customer spend behaviors are frequently shifting.
Read on to discover more about the US Credit Cards and Credit Card Rewards consumer market, read our or US Secured Lending Market Report 2021, or take a look at our other Financial Services Market research reports.
Brands include: Capital One, SavorOne, US Bank Altitude Go, GrubHub, UberEats, DoorDash, Blue Apron, Hello Fresh, Wells Fargo Active Cash, Ban of America Unlimited Cash, American Express Platinum, Equinox Gym, Saks, Citi Custom Cash, Walgreens, Synchrony, Petal, TomoCredit, Chime’s Credit Builder, Varo Believe, Chase, Discover.
This report, written by Patrick Rahlfs, a leading analyst in the Finance sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In the aftermath of COVID-19, consumers altered spend tendencies, electing to pay down existing balances and shift credit card spend away from travel and entertainment categories towards everyday goods and services. Credit card issuers were forced to adapt, introducing new rewards categories to appeal to a pandemic-affected audience and increasing customization to find a niche within consumers’ financial lives. In an environment with uncertain macroeconomic conditions and ever-changing consumer preferences, credit card rewards that thread the needle between immediate daily value and long-term utility will resonate with a customer base that is more intent than ever on finding products that align with their unique financial profiles.
Patrick Rahlfs
Senior Research Analyst
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